Lemonade-infused beer and cold brew coffee emerge as a summertime refreshment
Trend - Crossover's in the food and beverage industry have existed for some time now and lemonade-infused lagers and cold brew coffees combined with fruit juices are emerging as refreshing summer alternatives to their all-season counterparts.
Insight - Consumers tend to be largely experimental in the food and beverage space, despite the oversaturation of these markets. Individuals who enjoy seasonal elements to their products and services look for new and unique ways to explore those preferences, with "foodie" culture accelerating this trend.
Insight - Consumers tend to be largely experimental in the food and beverage space, despite the oversaturation of these markets. Individuals who enjoy seasonal elements to their products and services look for new and unique ways to explore those preferences, with "foodie" culture accelerating this trend.
Workshop Question - What seasonal refreshment can you incorporate into your product in order to create an entirely new experience?
Trend Themes
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Crossover Beverages — Lemonade-infused lagers and cold brew coffees combined with fruit juices are emerging as refreshing summer alternatives to their all-season counterparts.
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Hybrid Cold Brews — Cold brew beverages that fuse with juice are introduced to the market by Upruit.
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Low-abv Flavored Beers — Natural Light created 'Naturdays' as a sessionable light lager with the flavors of ripe strawberries and fresh lemonade.
Industry Implications
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Beverage Industry — Innovation opportunities lie in the development of new crossover beverages and the expansion of low-ABV flavored beers that cater to a price point, a sweeter flavor profile, and all-day refreshment.
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Coffee Industry — Cold brew coffee beverages are a trend that currently fuses with juice to enhance its refreshing nature. Companies in the coffee industry can explore other juice combinations and flavors that go along with cold brew.
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Health & Wellness Industry — With the rise of low-and no-alcohol products, consumers who are looking to lead healthier lives are opting for lighter beers with lower levels of alcohol.
