La Colombe Coffee Roasters, the creator of the first-ever Draft Latte in a can, is now expanding its innovative beverage portfolio with a Cold Brew Shandy in lemonade and grapefruit varieties. The Lemonade version of the unique 60-calorie beverage combines organic cold-pressed coffee and Sicilian lemon juice to create a light and refreshing canned drink that is as bright and citrusy as it is energizing.
While people are familiar with the idea of a shandy being created from a 50/50 mixture of some sort of lemon-lime drink and beer, this new product offers a refreshing new take on favorite summer beverages—including the classic beer-based shandy, as well as others like sweet lemonade and iced coffee.
What's Driving This Trend
- Cold Brew Beverages
- Combining cold brew coffee with other non-traditional drink flavors such as lemonade and grapefruit, creating a unique and refreshing taste experience.
- Light and Low-calorie Beverages
- Developing beverages with a lower calorie count and lighter taste profile.
- Innovative Beverage Portfolio
- Exploring and creating new and innovative beverage recipes and expanding product offerings to appeal to a wider consumer base.
Who This Affects Most
- Beverage Industry
- Expanding the beverage category by exploring and developing new flavor combinations and beverage recipes to appeal to consumers who are looking for unique taste experiences.
- Food Industry
- Food companies can explore the beverage category and expand their offerings by developing new beverage products that complement their existing food lines.
- Retail Industry
- Retailers can stock innovative and unique beverage products that appeal to consumers looking for new experiences and flavors, helping them differentiate themselves from their competitors.
