Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sparkling
CBD
CBD-infused sparkling water combines two consumer favorites.
5.3
Trend score
Trend
What is the Sparkling CBD trend?
Sparkling CBD: With both CBD and sparkling water dominating the food and beverage industries respectively, it should come as no surprise that the two are being combined in a number of new buzz-worthy products. This progression speaks to the immense adaptability of CBD as an all-natural solution for combating stress and demonstrates the continued interest in low calorie sparkling waters as an alternative to sugary sodas.
Insight
The consumer insight behind the Sparkling CBD trend
The cannabis industry is growing rapidly, especially in North America. As a result, the consumer market broadens as the incorporation of cannabis in day-to-day products is seen as a benefit to both seasoned and novice users. Cannabis-curious consumers seek out products that are familiar, with lower doses to give them a better sense of control. Seasoned consumers find it appealing as the products are more convenient.
Trend themes
Themes within the Sparkling CBD trend
Three behaviours holding the trend together01
CBD Infused Beverages
CBD-infused beverages are increasingly popular, with sparkling water as a particularly popular base, highlighting the adaptability of CBD and interest in low calorie drinks
02
Adaptogenic Herbs
CBD-infused beverages increasingly incorporate adaptogenic herbs like lemongrass, lemon balm, and Schisandra berry that help boost energy, focus, and physical endurance
03
Alternative to Sugary Sodas
Low calorie, CBD-infused sparkling water is a growing trend as more consumers seek out better-for-you alternatives to sugary sodas
Industry implications
What the Sparkling CBD trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry is growing rapidly, and consumer products incorporating cannabis, like CBD-infused beverages, are gaining popularity
For
Natural and Functional Beverages
CBD-infused beverages are a part of the trend towards better-for-you natural and functional beverages
For
Adaptogenic Supplements
The trend towards adaptogenic herbs highlights the growing market for supplements and products that support stress management, focus, and endurance
Workshop question
What unique and exciting way can you combine two or more buzzworthy products?
Trend signals
Trend signals for Sparkling CBD
Trend score 5.3 out of 10, from popularity 82%, activity 69%, freshness 8%.
Popularity82%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sparkling CBD trend
5 featured examples from Oct 15, 2018 to Apr 1, 2019CategoryLifestyle
Effervescent CBD Drinks
Sweet Reason Beverage Co. Creates Five-Calorie CBD-Infused Sparkling Water
Beverage companies can innovate by creating various CBD-infused beverages that target different customer preferences and demographics and appeal to health-conscious consumers.
CategoryLifestyle
Boosted CBD Beverages
Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol
The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers.
CategoryLifestyle
Honey-Sweetened CBD Beverages
Sparkling 'Cloud Water' Comes in Flavors Like Blood Orange & Coconut
The CBD beverage industry can tap into the growing popularity of sparkling CBD beverages and develop innovative products that cater to consumer preferences for both wellness and f…
CategoryLifestyle
Zero-Calorie CBD Beverages
Weller's Naturally Flavored Sparkling Water is Enriched with CBD
Disruptive innovation opportunity: The beverage industry can tap into the growing demand for CBD-infused beverages and naturally flavored sparkling water by developing and marketi…
CategoryLifestyle
Sparkling CBD Water
DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management
Opportunity for beverage companies to create a line of beverages that incorporate CBD and adaptogenic herbs to offer a health-conscious alternative to traditional carbonated bever…
