Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,765 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,886 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,886 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,765 cutting edge ideas.

Honey-Sweetened CBD Beverages

Sparkling 'Cloud Water' Comes in Flavors Like Blood Orange & Coconut

— April 1, 2019 — Lifestyle
Cloud Water is a line of 40-calorie sparkling CBD beverages with unique flavors and natural sweetness that comes from a touch of raw honey. With flavors like Blood Orange & Coconut and Grapefruit & Mint & Basil, Cloud Water boldly sets itself apart with "intellectually engaging" flavors.

Thanks to the addition of honey, these beverages need not rely on zero-calorie sweeteners and only boast 10 grams of sugar per bottle. In terms of texture, the refreshing beverages are said to be a cross between sparkling water and soda, helping to satisfy consumers who are looking for better-for-you beverages with enhanced benefits.

Both Cloud Water beverages are packaged in conventional glass soda bottles with crimped metal caps—although they are finished in an opaque white coat that creates a sense of curiosity about the drinks.
Trend Themes
1. Sparkling CBD Beverages - The rise of sparkling CBD beverages presents an opportunity for companies to create innovative flavor profiles and explore the wellness benefits of CBD in a refreshing format.
2. Honey-sweetened Drinks - The trend of honey-sweetened beverages opens up possibilities for brands to offer natural and healthier alternatives to traditional sugary drinks.
3. Enhanced Beverage Textures - The demand for beverages that bridge the gap between sparkling water and soda provides a chance for companies to experiment with new textures and provide unique sensory experiences.
Industry Implications
1. CBD Beverage Industry - The CBD beverage industry can tap into the growing popularity of sparkling CBD beverages and develop innovative products that cater to consumer preferences for both wellness and flavor.
2. Health & Wellness Beverage Industry - The health and wellness beverage industry can explore the use of honey as a natural sweetener and highlight the benefits of reduced sugar content in their products.
3. Packaging Industry - The packaging industry can seize the opportunity to design visually intriguing and curiosity-evoking packaging for beverages that stand out on the shelves.
5.3
Score
Popularity
Activity
Freshness