Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ionic
Relief
Ion-releasing products are offered in new and alternative items platforms.
2.9
Trend score
Trend
What is the Ionic Relief trend?
Ionic Relief: Brands are taking note of the popularity of Himalayan salt lamps by offering these items' ion-releasing qualities in alternative formats–whether that's in architecture or clothing. As consumers increasingly prioritize historically used means of achieving wellness, brands are offering them contemporary versions of traditional practices.
Trend themes
Themes within the Ionic Relief trend
Three behaviours holding the trend together01
Alternative wellness practices
Brands are offering contemporary versions of traditional practices that prioritize historically used means of achieving wellness.
02
Ion-releasing products
Brands are developing products that release negative ions, including through Himalayan salt lamps, clothing, air purifiers, and homewares.
03
Customizable aromatherapy
Products like the BONECO P50 offer a focus on customization for those looking for a specific kind of aromatherapy in air purifiers.
Industry implications
What the Ionic Relief trend means for industry
Where the trend changes the playbookFor
Wellness and fitness
Companies can introduce products and services that cater to the growing trend of alternative wellness practices like halotherapy and salt therapy yoga classes.
For
Home appliances
Companies can develop and market ion-releasing products like salt lamps as an effective way to purify air and promote well-being at home.
For
Fashion and home decor
Companies can release products like Oysho's Ion line and the Urban Outfitters Cat Himalayan Salt Lamp that combine functionality and aesthetics to trend toward the idea of wellness lifestyle.
Workshop question
How could your brand combine the contemporary and the traditional?
Trend signals
Trend signals for Ionic Relief
Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%.
Popularity41%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ionic Relief trend
5 featured examples from Dec 24, 2016 to Sep 25, 2019CategoryLifestyle
Halotherapy Air Purifiers
The Salin Plus Salt Therapy Air Purifier Emits Negative Ions and More
Disruptive innovation opportunity: Create advanced air purifiers that combine filtration technology with therapeutic benefits.
CategoryArt & Design
Cat-Shaped Salt Lamps
Urban Outfitters Unveils New Cat Himalayan Salt Lamp
The home decor industry can continue to innovate and offer unique products like this cat-shaped salt lamp to appeal to consumers.
CategoryLifestyle
Negative Ion Air Purifiers
The BONECO P50 Diffuses Scents and Optimizes Air Quality
Companies in the home appliance industry can integrate air purifiers into their products and tap into the growing demand for cleaner and healthier living environments.
CategoryLifestyle
Respiratory Yoga Classes
Yoga at Breathe Easy is Practiced in Rooms Full of Pink Himalayan Salt
Integrating salt therapy into traditional healthcare settings provides a disruptive innovation opportunity for respiratory treatments and therapy.
CategoryLifestyle
Ion-Releasing Sleepwear
Oysho Ions is a Line of Homewear Products That Emits Negative Ions
Fashion brands can explore the incorporation of negative ion release technology into sleepwear and other clothing items.
