Cold Brew Evolution

The cult of cold brew inspires a range of innovative hybrid refreshments

Implications - As cold brew coffee continues to dominate as a travel-friendly favorite for coffee aficionados, many brands are developing unique hybrid refreshment experiences of which cold brew coffee serves as a base. This shift speaks to the interest in coffee products in new and exciting forms without the concern of compromising quality and flavor.

Workshop Question - What dominant food or beverage product can you look to in order to create a unique hybrid refreshment experience?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
29,137 Total Clicks
Mar 19 - May 19
This Week and Mild
LifestyleFoodDrinking
Featured Examples
Cold Brew Gummy Bears - Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
SCORE 9.2
This Quarter and V. Hot 945 Clicks Pub: Apr 22, 19
Cold Brew Gummy Bears
Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
In partnership with Alfred Coffee, Sugarfina is introducing Cold Brew Bears as the world’s first-ever coffee-infused gummy bears, which are said to combine two “favorite pick-me-ups—... [More]
Cold Brew Shandy Beverages - La Colombe Coffee Roasters' New Creation Combines Citrus Juice & Coffee
SCORE 6.3
This Month and Warm 116 Clicks Pub: May 21, 19
Cold Brew Shandy Beverages
La Colombe Coffee Roasters' New Creation Combines Citrus Juice & Coffee
La Colombe Coffee Roasters, the creator of the first-ever Draft Latte in a can, is now expanding its innovative beverage portfolio with a Cold Brew Shandy in lemonade and grapefruit varieties. The... [More]
Caffeinated Cold Brew Milkshakes - The Potbelly Cold Brew Coffee Shake is Limited-Edition
SCORE 5.7
This Quarter and Warm 175 Clicks Pub: Apr 19, 19
Caffeinated Cold Brew Milkshakes
The Potbelly Cold Brew Coffee Shake is Limited-Edition
Cold brew coffee has grown in popularity but might not be as appealing to some consumers because of the strong profile it has, so the new Potbelly Cold Brew Coffee Shake has been positioned as a... [More]
Canned Sparkling Coffees - VIVIC Offers Ready-to-Drink Coffee with a Refreshing, Effervescent Twist
SCORE 3.9
This Quarter and Mild 118 Clicks Pub: Mar 22, 19
Canned Sparkling Coffees
VIVIC Offers Ready-to-Drink Coffee with a Refreshing, Effervescent Twist
Rather than having to settle for choosing to enjoy either coffee or soda by the can, consumers can indulge in one of the sparkling coffee beverages from VIVIC. The brand offers a trio of sparkling... [More]
Cold Brew-Infused Vodkas - SKYY Infusions' Cold Brew Coffee Vodka Taps Into a Popular Coffee Drink
SCORE 3.9
This Quarter and Mild 61 Clicks Pub: Apr 26, 19
Cold Brew-Infused Vodkas
SKYY Infusions' Cold Brew Coffee Vodka Taps Into a Popular Coffee Drink
Coffee and vodka is a combination that’s gone hand-in-hand for many years, leading to the creation of many fun cocktails and coffee-flavored vodka expressions but Skyy Infusions is introducing... [More]
Quantcast