Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears

 - Apr 22, 2019
References: sugarfina & prnewswire
In partnership with Alfred Coffee, Sugarfina is introducing Cold Brew Bears as the world's first-ever coffee-infused gummy bears, which are said to combine two "favorite pick-me-ups—candy and caffeine." The cold brew gummy bears are offered in varieties that are infused with products from Alfred's Coffee, including its signature vanilla latte and cold brew blends, including an option that's spiked with real bourbon.

Inspired by Alfred Coffee's playful "But First, Coffee" tagline, the Cold Brew Bears can be purchased in packages that resemble bags of coffee, branded reusable tumblers and miniature takeaway coffee cups. While the Cold Brew Bears and the Bourbon Cold Brew Bears in a mini cup contain about the equivalent of one espresso shot, the Iced Vanilla Latte Bears energize with the strength of about a half a cup of espresso.