Category
Lifestyle
Assisted Choices
Trend cluster
Category
Clothing
Relief
Discreet clothing items come with pain-reducing functions.
3.6
Trend score
Trend
What is the Clothing Relief trend?
Clothing Relief: Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons.
Insight
The consumer insight behind the Clothing Relief trend
Consumers with on-the-go lifestyles place value on product experiences that are efficient and offer multiple benefits. Personal health can become an afterthought when people are busy, so consumers seek out convenient ways to enhance their well-being, that don't interrupt their day-to-day rituals.
Trend themes
Themes within the Clothing Relief trend
Three behaviours holding the trend together01
Pain-Relieving Apparel
Fashion brands are creating clothing items designed to relieve pain.
02
Functional Sportswear
Fasciawear is the first sportswear in the world that helps activate core muscles, keep good posture and find optimal movement patterns.
03
Compression Clothing for Health
SRC Health added to its SRC Pregnancy collection with compression clothing styles that help to address the fact that up to 80% of pregnant women experience pelvic pain.
Industry implications
What the Clothing Relief trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are incorporating pain management into their clothing lines.
For
Sportswear
Fasciawear provides a new approach to sportswear by supporting and guiding the body during movement.
For
Maternity Clothing
SRC Health's maternity compression collection offers women comfort and pain relief during pregnancy.
Workshop question
How could your brand incorporate added functions into its existing product/service?
Trend signals
Trend signals for Clothing Relief
Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%.
Popularity55%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clothing Relief trend
4 featured examples from Oct 16, 2017 to May 25, 2019CategoryFashion
Back-Massaging Jackets
Pauline van Dongen's Touch-sensitive Jacket is Embedded with Sensors
The fashion industry can leverage the concept of responsive clothing and embedded sensors to create innovative and comfortable clothing options that cater to consumer needs and pr…
CategoryLife-Stages
Maternity Compression Clothing
SRC Health's Maternity Compression Collection Helps to Reduce Pain
Maternity clothing retailers should consider adding more compression clothing options to their product line to meet the demand of their customers
CategoryFashion
Back Pain-Reducing Sweaters
The 'Comfi' Memory Foam Travel Hoodies Provide Advanced Comfort
The fashion industry can incorporate back pain-reducing features into everyday clothing for increased comfort during daily activities.
CategoryLifestyle
Muscle-Activating Sportswear
Fasciawear Helps Wearers Get Better Results Without Injuries
Manufacturers can explore and adopt Fasciawear's technology to produce cutting-edge sportswear that gives additional support, guidance, and speed up recovery.
