Contemporary solutions are applied to the symptoms of menopause
Trend - Treatments for menopause symptoms are adapting to the needs of modern consumers, with everything from fashion-forward accessories to wearable trackers incorporating menopause symptom-relieving functions. These products come as the stigma around this universal experience is reduced, and women seek contemporary and effective solutions to their health concerns.
Insight - Progressive consumers are challenging long-standing stigmas surrounding women's health and demanding women of all ages have access to modern health solutions that cater to their nuanced needs. Products that champion and provide solutions for fundamental stages of life for women offer respite for those who have long been under-served in the healthcare space.
Insight - Progressive consumers are challenging long-standing stigmas surrounding women's health and demanding women of all ages have access to modern health solutions that cater to their nuanced needs. Products that champion and provide solutions for fundamental stages of life for women offer respite for those who have long been under-served in the healthcare space.
Workshop Question - How could your brand better merge its product/service with the design preferences of the contemporary consumer?
Trend Themes
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Women's Health Solutions — Progressive consumers are challenging stigmas surrounding women's health and demanding modern health solutions that cater to their nuanced needs.
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Menopausal Relief Products — Aging population that is seeing more women experience menopause and seek out ways to counteract the effects.
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Intimate Skincare Solutions — MegsMenopause specifically offers solutions for perimenopausal and menopausal women.
Industry Implications
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Healthcare Industry — Opportunities for modern health solutions to women's health products that cater to their nuanced needs.
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Beverage Industry — Opportunities for catering to a largely overlooked segment of the market with craft beers targeted at menopausal women.
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Wearable Technology Industry — Opportunities for developing innovative wearable technology products to cater to menopausal women.
