Promotional 8-Bit

Brands launch 8-bit games that highlight particular features or programs

Implications - A number of brands have recently launched interactive campaigns in the form of 8-bit video games that serve to educate individuals on brand developments and leave a lasting impression. This progression speaks to the ability of such nostalgia-driven interactive campaigns to be sufficiently memorable, and which allow consumers to more accurately see themselves reflected in the aspirational lifestyle features of the brand in question.

Workshop Question - What retro tech experiences can you co-opt in order to create a memorable interactive campaign?
SCORE 6.2
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54,370 Total Clicks
Jun 17 - May 19
This Week and Mild
TechGamesMarketingInteractive
Featured Examples
8-Bit Hotel Games - 'Belle the Bear' is a Frogger-Style Game from W Hotels That Offers Real Prizes
SCORE 5.3
Warm 483 Clicks Pub: Jun 29, 17
8-Bit Hotel Games
'Belle the Bear' is a Frogger-Style Game from W Hotels That Offers Real Prizes
‘Belle the Bear’ is a new retro game from W Hotels that can now be played online to win a variety of prizes like The Ultimate Bellevue Adventure and Starwood’s Preferred Guest (SPG)... [More]
Rewarding Grocery Games - No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
SCORE 7.4
This Month and Warm 216 Clicks Pub: May 14, 19
Rewarding Grocery Games
No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
Around this time last year, Canadian discount store chain No Frills released its streetwear-inspired Hauler clothing line and now, it is launching a branded video game called Hauler Aisles of Glory.... [More]
Parental 8-Bit Games - NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
SCORE 3.6
This Year and Mild 117 Clicks Pub: Jun 13, 18
Parental 8-Bit Games
NERF France Created 'Be a Hero Again' to Help Parents Feel Cool
To acknowledge the fact that Father’s Day is coming up and kids quickly grow up and see their parents in a different light, NERF France created a fun 8-bit game called ‘Be a Hero Again.&#... [More]
8-Bit TV Series Games - Netflix and BonusXP Created the Retro-Inspired 'Stranger Things: The Game'
SCORE 2.5
Mild 143 Clicks Pub: Nov 3, 17
8-Bit TV Series Games
Netflix and BonusXP Created the Retro-Inspired 'Stranger Things: The Game'
To build excitement around the release of Stranger Things season two, Netflix and BonusXP collaborated on ‘Stranger Things: The Game.’ In the spirit of the series, which is heavily... [More]
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