Category
Fashion
Scaled Restraint
Trend cluster
Category
Mushroom
Masking
Skincare brands make mushrooms a prominent feature in their masks.
4.5
Trend score
Trend
What is the Mushroom Masking trend?
Mushroom Masking: The skincare space's growing use of adaptogens is now infiltrating into skincare masking products, with various forms of mushrooms being used as the highlighted beneficial ingredient in the products being sold. With mushrooms' anti-inflammatory and free radical-fighting capabilities, these skincare products cater to wellness-minded consumers.
Insight
The consumer insight behind the Mushroom Masking trend
Beauty-focused consumers today are more educated and dedicated to their routines than they've ever been before, fueled by online communities and resources that have become incredibly popular. With this comes a desire to both try out and stay well-informed of new ingredients and innovations, the act of which, for some, is incredibly rewarding.
Trend themes
Themes within the Mushroom Masking trend
Three behaviours holding the trend together01
Adaptogenic & Antioxidant Ingredients in Skincare
Skincare brands are using adaptogens and antioxidant-rich ingredients like mushrooms to cater to wellness-minded consumers.
02
Multi-functional and Time-saving Skincare
Brands are introducing multi-functional and quick-to-use skincare products that combine multiple steps of a skincare routine.
03
Convergence of Food and Beauty Industries
Brands are introducing products that are safe to consume and apply topically.
Industry implications
What the Mushroom Masking trend means for industry
Where the trend changes the playbookFor
Beauty & Skincare
Companies can develop skincare products with antioxidant-rich ingredients and multi-functional benefits to cater to the growing adaptogenic skincare trend.
For
Personal Care
Brands can introduce products that offer quick and easy self-care solutions, like multi-functional skincare products, to meet the demand of time-savvy consumers.
For
Food & Beverage
Companies can explore the trend of convergence between the food and beauty industries and create products that are both safe to consume and beneficial for skin health.
Workshop question
How can your brand enhance its product/service with an on-trend ingredient or element?
Trend signals
Trend signals for Mushroom Masking
Trend score 4.5 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mushroom Masking trend
4 featured examples from Jun 8, 2017 to Mar 8, 2019CategoryFashion
Antioxidant Overnight Masks
Kora Organics' Noni Glow Sleeping Mask Brightens & Hydrates
The skincare industry could benefit from developing new antioxidant-rich products and innovative overnight masks featuring natural ingredients.
CategoryLifestyle
Mushroom-Based Face Masks
Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
The food and beverage industry can tap into the edible skincare trend by introducing innovative products that promote both nutrition and skincare.
CategoryFashion
Seven-Second Face Masks
Starskin's '7-Second Morning Mask' Combines Seven Steps in One
Brands in the beauty and skincare industry can create new product lines or revamp existing ones to offer innovative and time-saving solutions that cater to the busy lifestyle of t…
CategoryFashion
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca…
