Category
Business
Assisted Conversion
Trend cluster
Category
Niche
Rideshare
Rideshare services adopt inessential but useful add-ons.
3.8
Trend score
Trend
What is the Niche Rideshare trend?
Niche Rideshare: With the rideshare industry continuing its dominance within the transportation space in global cities, the major brands in this area are offering increasingly niche functions and add-ons to rides.
Insight
The consumer insight behind the Niche Rideshare trend
Consumers value companies that provide services with extra features, this is because individuals may see extra options as a higher degree of personalization. Increased personalization is frequently valued because it gives consumers more control over their own experience, which ensures expectations are met.
Trend themes
Themes within the Niche Rideshare trend
Three behaviours holding the trend together01
Personalized Services
Consumers value companies that provide services with extra features.
02
Pet-Inclusive Rideshare
Uber's new pet feature allows riders to easily call for a ride that will accept their furry friend as a passenger.
03
Safety First Rideshare
Uber's new recording feature is being launched in response to concerns from passengers -- especially female passengers -- about their safety while traveling with Uber alone.
Industry implications
What the Niche Rideshare trend means for industry
Where the trend changes the playbookFor
Transportation
The rideshare industry is adapting to the wants and needs of its customers to create a more personalized and inclusive experience.
For
Pet Services
Pet owners can now more easily travel with their pets thanks to new pet-inclusive features in the rideshare industry, providing new opportunities for pet-related businesses.
For
Customer Safety
New safety features in the rideshare industry are providing opportunities for businesses that specialize in personal safety and security measures.
Workshop question
How could your brand adapt to the niche preferences of its customers?
Trend signals
Trend signals for Niche Rideshare
Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 9%.
Popularity62%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Niche Rideshare trend
6 featured examples from Nov 8, 2017 to Nov 21, 2019CategoryBusiness
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
Disruptive innovation opportunity: Develop an in-car vending service for rideshare companies to increase driver revenue and provide an added value for passengers.
CategoryTech
Pet-Friendly Rideshare Features
The New Uber Pet Feature will Launch in the US on October 16
Ridesharing and Taxi industry can create a new revenue stream by offering pet-friendly ride options and utilizing in-app features for pet preferences.
CategoryAutos
Rideshare Drive-In Theaters
Uber Invited Its Drivers to an Uber Pop-Up Drive-In Theater
Other ridesharing companies can organize similar events for their drivers to improve driver retention and satisfaction.
CategorySocial Good
Rideshare Trip Audio-Recordings
Uber Will Begin Audio-Recording Trips to Protect Its Passengers
The introduction of audio-recording trips as a safety feature in the rideshare industry opens up opportunities for further disruptive innovations in passenger safety.
CategoryAutos
Silent Rideshare Request Options
Uber Black Launches Quiet Mode for Anti-Social Riders
The introduction of quiet mode and other ride preferences by Uber Black signifies the potential for ride-sharing companies to differentiate themselves by offering customizable fea…
CategoryTech
Grocery Store Rideshare Initiatives
The Lyft Grocery Access Program Offers Low-Cost Rides
Disruptive innovation opportunity: Introduce subscription-based rideshare services that offer unlimited low-cost rides to grocery stores for a monthly fee to encourage regular acc…
