Niche Rideshare

Rideshare services adopt inessential but useful add-ons

Implications - With the rideshare industry continuing its dominance within the transportation space in global cities, the major brands in this area are offering increasingly niche functions and add-ons to rides. Though not necessities, these added benefits allow brands and/or their drivers to deepen their connection with customers, establishing loyalty as a result.

Workshop Question - How could your brand adapt to the niche preferences of its customers?
SCORE 6.2
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19,784 Total Clicks
Nov 17 - May 19
This Quarter and Mild
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Featured Examples
Rideshare Vending Systems - Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
SCORE 7.4
This Year and Warm 1,966 Clicks Pub: Jul 20, 18
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
Uber has already established itself as the premier ridesharing app but a new partnership with Cargo is set to introduce an in-car vending service for Uber riders. Cargo has already been tested with... [More]
Rideshare Drive-In Theaters - Uber Invited Its Drivers to an Uber Pop-Up Drive-In Theater
SCORE 4.9
Average 1,219 Clicks Pub: Nov 8, 17
Rideshare Drive-In Theaters
Uber Invited Its Drivers to an Uber Pop-Up Drive-In Theater
In attempt to show its employees appreciation, the popular ridesharing company Uber invited its drivers to enjoy a movie at the Uber pop-up Drive-in theater. To host the event, Uber rented out the... [More]
Silent Rideshare Request Options - Uber Black Launches Quiet Mode for Anti-Social Riders
SCORE 4.6
This Quarter and Average 96 Clicks Pub: May 16, 19
Silent Rideshare Request Options
Uber Black Launches Quiet Mode for Anti-Social Riders
Uber black has recently launched a quiet mode for drivers in the US, aiming to appeal to those looking to travel in silence. The new feature is a way to request minimal conversation from your driver... [More]
Grocery Store Rideshare Initiatives - The Lyft Grocery Access Program Offers Low-Cost Rides
SCORE 4
This Year and Average 149 Clicks Pub: Dec 12, 18
Grocery Store Rideshare Initiatives
The Lyft Grocery Access Program Offers Low-Cost Rides
The all-new Lyft Grocery Access Program has been unveiled by the rideshare company as an initiative that will offer consumers a low-cost way to get to and from the grocery store for fresh foods.... [More]
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