Rideshare services adopt inessential but useful add-ons
Trend - With the rideshare industry continuing its dominance within the transportation space in global cities, the major brands in this area are offering increasingly niche functions and add-ons to rides.
Insight - Consumers value companies that provide services with extra features, this is because individuals may see extra options as a higher degree of personalization. Increased personalization is frequently valued because it gives consumers more control over their own experience, which ensures expectations are met.
Insight - Consumers value companies that provide services with extra features, this is because individuals may see extra options as a higher degree of personalization. Increased personalization is frequently valued because it gives consumers more control over their own experience, which ensures expectations are met.
Workshop Question - How could your brand adapt to the niche preferences of its customers?
Trend Themes
1. Personalized Services - Consumers value companies that provide services with extra features.
2. Pet-inclusive Rideshare - Uber's new pet feature allows riders to easily call for a ride that will accept their furry friend as a passenger.
3. Safety First Rideshare - Uber's new recording feature is being launched in response to concerns from passengers -- especially female passengers -- about their safety while traveling with Uber alone.
Industry Implications
1. Transportation - The rideshare industry is adapting to the wants and needs of its customers to create a more personalized and inclusive experience.
2. Pet Services - Pet owners can now more easily travel with their pets thanks to new pet-inclusive features in the rideshare industry, providing new opportunities for pet-related businesses.
3. Customer Safety - New safety features in the rideshare industry are providing opportunities for businesses that specialize in personal safety and security measures.
