Low-alcohol beers emerge as consumers look to indulge more moderately
Trend - With low-ABV cocktails making their way onto myriad drink menus over the last few years, beer brands are officially following suit as evidenced by a number of recent low-alcohol beer launches.
Insight - Many consumers of all ages are prioritizing their health and wellness today, leading them to make dramatic changes in their lifestyle, diet and beyond. This desire to be one's "best self" has also led to many consumers to critically examine their relationship with alcohol specifically, which is being seen by many as a deterrent to their personal growth and wellness goals.
Insight - Many consumers of all ages are prioritizing their health and wellness today, leading them to make dramatic changes in their lifestyle, diet and beyond. This desire to be one's "best self" has also led to many consumers to critically examine their relationship with alcohol specifically, which is being seen by many as a deterrent to their personal growth and wellness goals.
Workshop Question - How can you better cater to consumers looking for low-alcohol beverage experiences that align with their new priorities without compromising quality and taste preferences?
Trend Themes
1. Low-abv Beers - Low-ABV beers are being launched as an alternative for consumers who are health-conscious or mindful of their alcohol consumption.
2. Better-for-you Beers - Breweries are experimenting to create better-for-you beers, catering to consumers who have unique dietary and fitness needs.
3. Session Beers - Session beers are emerging as a popular choice for beer drinkers who want to enjoy the experience of drinking beer without feeling weighed down.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the trend by launching their own low-ABV beer products and experimenting with natural ingredients.
2. Health and Wellness Industry - Health and wellness companies can collaborate with breweries to create beer products that cater to consumers who lead active and healthy lifestyles.
3. Food Industry - Food companies can partner with breweries to develop innovative food, cheese, and snack pairings that complement low-alcohol beers and session beers.
