Premium Non-Alcoholic

New premium non-alcoholic beers provide higher quality alternatives

Implications - Moving past mere function to the delight of those looking to savor the subtleties of craft brews, brands are emerging with premium non-alcoholic beers that highlight the interest in the formulation of such beverages outside of intoxication. This shift speaks to the increasing number of individuals interested in abstaining for alcohol for health and social reasons and the subsequent opening in the hospitality industry to create higher quality, wider ranging options for those interested.

Workshop Question - How can you empower the consumer looking for low-ABV or non-alcoholic experiences that mirror traditional going out rituals?
SCORE 6.6
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19,666 Total Clicks
Dec 18 - May 19
This Quarter and Average
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Featured Examples
Flavor-Focused Non-Alcoholic Beers - BrewDog's Punk AF Alcohol-Free IPA Has Notes of Fruit & Pine
SCORE 7.3
This Quarter and Warm 473 Clicks Pub: May 14, 19
Flavor-Focused Non-Alcoholic Beers
BrewDog's Punk AF Alcohol-Free IPA Has Notes of Fruit & Pine
BrewDog recently released an alcohol-free IPA called Punk AF that reimagines its Punk IPA with just 0.5% ABV. This new brew was created to deliver all of the taste of the flagship product, proving... [More]
Premium Non-Alcoholic Libations - Peroni Libera 0.0% Addresses Consumer Preferences
SCORE 6.4
This Year and Warm 645 Clicks Pub: Jan 3, 19
Premium Non-Alcoholic Libations
Peroni Libera 0.0% Addresses Consumer Preferences
The Peroni Libera 0.0% beer has been launched by Asahi as a non-alcoholic beer for UK shoppers that addresses the increasing number of consumers looking to reduce or stop their consumption of alcohol.... [More]
Double-Brewed Non-Alcoholic Beers - Coors Edge is an Accessible and Tasty Option for Dry January
SCORE 6.1
This Year and Warm 312 Clicks Pub: Dec 14, 18
Double-Brewed Non-Alcoholic Beers
Coors Edge is an Accessible and Tasty Option for Dry January
Coors Edge — a product available in a 12-pack on Amazon, is an enjoyable alternative to alcoholic beverages. With a 0.5% ABV per 355 mL, the offering is a great option for Dry January.... [More]
Non-Alcoholic IPA Beers - vandeStreek's Playground IPA Offers a Flavorful Experience for Dry January
SCORE 4.6
This Year and Average 677 Clicks Pub: Jan 4, 19
Non-Alcoholic IPA Beers
vandeStreek's Playground IPA Offers a Flavorful Experience for Dry January
Over the past few years, there has been an overall drop in alcohol consumption, which has challenged alcoholic beverage brands and created plenty of opportunity for low-alcohol and no-alcohol... [More]
ABV-Adjusted Beers - Pabst Blue Ribbon Beer is Now Available in PBR Non-Alcoholic & PBR Extra
SCORE 5.9
This Quarter and Warm 242 Clicks Pub: Apr 5, 19
ABV-Adjusted Beers
Pabst Blue Ribbon Beer is Now Available in PBR Non-Alcoholic & PBR Extra
Last year, Pabst Blue Ribbon debuted a low-calorie lager called PBR Easy and it is now following up this release with two all-new Pabst Blue Ribbon beer products that sit on opposite ends of the... [More]
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