New premium non-alcoholic beers provide higher quality alternatives
Trend - Moving past mere function to the delight of those looking to savor the subtleties of craft brews, brands are emerging with premium non-alcoholic beers that highlight the interest in the formulation of such beverages outside of intoxication.
Insight - More and more consumers of all ages are newly interested in abstaining from alcohol for health and social reasons. Concurrently, however, many of these same wellness-focused consumers also have a desire for exclusive, premium goods, especially when it comes to food and beverage, creating space for these needs to merge.
Insight - More and more consumers of all ages are newly interested in abstaining from alcohol for health and social reasons. Concurrently, however, many of these same wellness-focused consumers also have a desire for exclusive, premium goods, especially when it comes to food and beverage, creating space for these needs to merge.
Workshop Question - How can you empower the consumer looking for low-ABV or non-alcoholic experiences that mirror traditional going out rituals?
Trend Themes
1. Premium Non-alcoholic Craft Beers - Brands are emerging with premium non-alcoholic beers that highlight the interest in the formulation of such beverages outside of intoxication, catering to consumers who desire exclusive, high-quality products.
2. Flavor-focused Non-alcoholic Beverages - Non-alcoholic beverages are being created to appeal to health-conscious individuals, members of the sober community, and sober-curious people, helping to support drinking in moderation without compromising on taste and socialization.
3. Partnerships Between Non-alcoholic Craft Breweries and Charitable Organizations - Collaborations between non-alcoholic craft brewers and charitable organizations can help to create interest around exclusive beer flavors while contributing to a good cause.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the increasing demand for non-alcoholic options by offering premium, artfully-crafted products.
2. Health and Wellness Industry - With more and more consumers interested in abstaining from alcohol for health and social reasons, the health and wellness industry can expand its offerings to include premium non-alcoholic beverages that are still flavorful and appealing.
3. Charitable Organizations - Charitable organizations can partner with non-alcoholic craft breweries to create unique beers that help to support a good cause and create awareness about social and environmental issues.
