Unexpected snacks take flavor inspiration from classic cocktails
Trend - While cocktail-inspired flavoring has been delighting experiential foodies for some time, a particular focus on more extreme examples that see the crossover of classic cocktail flavors and unexpected snacks can be observed.
Insight - Over the past few years, experimentation in flavoring has become more and more appealing to consumers, feeding their desire to experience both novelty (by way of new flavors) as well as comfort. Given that food has developed into a status symbol to so many, there's also a premium being put on flavors inspired by more upscale food and drink.
Insight - Over the past few years, experimentation in flavoring has become more and more appealing to consumers, feeding their desire to experience both novelty (by way of new flavors) as well as comfort. Given that food has developed into a status symbol to so many, there's also a premium being put on flavors inspired by more upscale food and drink.
Workshop Question - What yet-to-be explored flavor crossover could you experiment with in order to woo novelty-driven snackers?
Trend Themes
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Experimental Flavoring — Consumers are looking for novelty and comfort in food, leading to experimentation in flavoring.
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Premium Flavors — There is a premium being put on flavors inspired by more upscale food and drink, making it an opportunity for businesses to offer gourmet takes on everyday foods.
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Alcohol-inspired Food — There is a growing trend of alcohol-inspired food products, such as pasta sauces, yogurts, and marshmallows.
Industry Implications
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Food and Beverage — The food and beverage industry can offer more experimental flavors and premium options for consumers, as well as explore alcohol-inspired products.
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Packaging — With the release of the new Piña Colada yogurt with recyclable packaging, the packaging industry should explore more sustainable options to appeal to environmentally conscious consumers.
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Retail — Retailers can offer unique and unexpected flavor combinations, and capitalize on the trend of alcohol-inspired food products to attract consumers looking for new experiences in food and drink.
