Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cocktail
Crossover
Unexpected snacks take flavor inspiration from classic cocktails.
3.3
Trend score
Trend
What is the Cocktail Crossover trend?
Cocktail Crossover: While cocktail-inspired flavoring has been delighting experiential foodies for some time, a particular focus on more extreme examples that see the crossover of classic cocktail flavors and unexpected snacks can be observed.
Insight
The consumer insight behind the Cocktail Crossover trend
Over the past few years, experimentation in flavoring has become more and more appealing to consumers, feeding their desire to experience both novelty (by way of new flavors) as well as comfort. Given that food has developed into a status symbol to so many, there's also a premium being put on flavors inspired by more upscale food and drink.
Trend themes
Themes within the Cocktail Crossover trend
Three behaviours holding the trend together01
Experimental flavoring
Consumers are looking for novelty and comfort in food, leading to experimentation in flavoring.
02
Premium flavors
There is a premium being put on flavors inspired by more upscale food and drink, making it an opportunity for businesses to offer gourmet takes on everyday foods.
03
Alcohol-inspired food
There is a growing trend of alcohol-inspired food products, such as pasta sauces, yogurts, and marshmallows.
Industry implications
What the Cocktail Crossover trend means for industry
Where the trend changes the playbookFor
Food and beverage
The food and beverage industry can offer more experimental flavors and premium options for consumers, as well as explore alcohol-inspired products.
For
Packaging
With the release of the new Piña Colada yogurt with recyclable packaging, the packaging industry should explore more sustainable options to appeal to environmentally conscious consumers.
For
Retail
Retailers can offer unique and unexpected flavor combinations, and capitalize on the trend of alcohol-inspired food products to attract consumers looking for new experiences in food and drink.
Workshop question
What yet-to-be explored flavor crossover could you experiment with in order to woo novelty-driven snackers?
Trend signals
Trend signals for Cocktail Crossover
Trend score 3.3 out of 10, from popularity 43%, activity 49%, freshness 8%.
Popularity43%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cocktail Crossover trend
5 featured examples from Apr 15, 2018 to May 23, 2019CategoryLifestyle
Cocktail-Inspired Pasta Sauces
Preservation & Co. Has Created a Tangy Bloody Mary Marinara Sauce
Food manufacturers can create new and innovative products in response to the trend of gourmet condiments and unique flavor combinations.
CategoryLifestyle
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
Companies in the snack food industry can seize the opportunity to explore and create new and exciting flavor combinations, attracting consumers looking for novel taste experiences.
CategoryLifestyle
Cocktail-Themed Pickled Vegetables
Pernicious Pickling Co. Created a "Bloody Mary Bar In a Jar"
The rapidly-growing trend of pickling and fermenting opens up opportunities for food and beverage companies to innovate with new flavors and offerings, as well as capitalize on th…
CategoryLifestyle
Cocktail-Flavored Yogurts
The Collective Piña Colada Yogurt is Limited-Edition
Dairy product manufacturers can explore the opportunity of innovating and expanding their product lines by introducing cocktail-flavored yogurts to cater to consumer demand for un…
CategoryLifestyle
Tomato-Flavored Marshmallows
The Marshmallowist Created Spiced Tomato + Vodka Gourmet Marshmallows
Introducing unusual flavors and ingredients for tailored, high-end confectionery products.
