Trend cluster
Category

Hovering
Security

Drone technology in modern security systems simplifies home monitoring.

VR-Powered Police DronesAutonomous Home Security DronesConstruction Site-Monitoring DronesMiniature Reconnaissance DronesDeep-Learning Photography Drones

Trend

What is the Hovering Security trend?

Hovering Security: Looking to protect their property and families, consumers are enhancing their home security systems with autonomous drones. Taking the onus away from homeowners, these unmanned aerial vehicles are patrolling the property and homes of consumers to ensure their land is safe from intruders, simplifying their security processes.

Insight

The consumer insight behind the Hovering Security trend

Security and safety continue to be a top priority for consumers, especially as global pandemics and violence perpetrated through media continue to spark fear. With that, consumers are looking for security solutions that offer more autonomous forms of protection, relieving them of any anxiety or stress.

Trend themes

Themes within the Hovering Security trend

Three behaviours holding the trend together
01

Autonomous Security Drones

Consumers and businesses are using autonomous drones as a more efficient form of security to relieve stress and anxiety. Innovative businesses could develop ways to enhance the functionality of security drones.

02

Integrated Drone Technology

Integrated drone technology is being developed to improve monitoring and awareness in various industries such as construction and law enforcement. Companies can develop deep-learning and AI-powered drone systems for even more efficient and effective applications.

03

Drone Countermeasures

As drone popularity grows, there is an increased demand for products and services that protect airspace and privacy. Companies can develop solutions like drone-neutralizing systems to address concerns of those seeking to protect their airspace from unauthorized drones.

Industry implications

What the Hovering Security trend means for industry

Where the trend changes the playbook
For

Home Security

Autonomous security drones and integrated home security systems provide more efficient and effective protection for homes and properties, creating opportunities for companies to develop innovative security solutions.

For

Military and Defense

Military and defense sectors use autonomous drones for reconnaissance and surveillance, making miniaturized and technologically advanced drones ideal for their operations. Companies can develop more efficient, high-tech, and affordable drones for military and defense applications.

For

Construction

Construction companies use drones for site reconnaissance and progress monitoring. Integrated drone technology is a disruptive innovation that can improve accuracy and efficiency in the construction industry, opening up opportunities for companies to develop drone systems that can improve workflow.

Workshop question

How can you look to integrate drone technology to improve your customer's experience with your product or service?

Trend signals

Trend signals for Hovering Security

Trend score 4.2 out of 10, from popularity 63%, activity 56%, freshness 8%.

Popularity63%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Hovering Security trend

6 featured examples from Jun 8, 2018 to Feb 15, 2019