Category
Lifestyle
Assisted Choices
Trend cluster
Category
Floral
Cannabis
Floral themes and flavors are highlighted in the cannabis space.
4.3
Trend score
Trend
What is the Floral Cannabis trend?
Floral Cannabis: Brands in the cannabis space are increasingly experimenting with floral notes and themes. It is explored in the production of cannabis plants or in how they're presented in retail. Promoting floral themes in this space opens it up to demographics who aren't typically marketed to when it comes to cannabis consumption and lifestyle.
Insight
The consumer insight behind the Floral Cannabis trend
As the cannabis industry continues to grow across the North American market, consumers are looking for ways to understand the recreational and medicinal benefits of the plant. As a result, those who are cannabis “curious” choose to experiment when formulas have ingredients that are familiar to them. As a result, new demographics enter the market when they’re guided by conventionality.
Trend themes
Themes within the Floral Cannabis trend
Three behaviours holding the trend together01
Floral Cannabis
Brands in the cannabis space are experimenting with floral notes and themes to appeal to previously untapped demographics.
02
Herbal Smoking Alternatives
Brands are creating cannabis-free herbal smoking blends to promote relaxation and mental clarity.
03
Cannabis Shop Bouquets
Cannabis boutiques are partnering with flower designers to offer complimentary bouquets for holidays like Mother's Day.
Industry implications
What the Floral Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry can continue to tap into new consumer markets by exploring unconventional themes and flavors.
For
Herbal Supplement Industry
Herbal supplement brands can create unique herbal blends to promote mental and physical wellness like the cannabis-free smoking blends available in the market.
For
Floral Industry
The floral industry can collaborate with cannabis brands to offer new product lines and promotions, like complimentary bouquets for cannabis buyers during special events.
Workshop question
How could your brand present your product in a way that enhances its appeal to a diverse range of demographics?
Trend signals
Trend signals for Floral Cannabis
Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%.
Popularity62%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Floral Cannabis trend
4 featured examples from Sep 14, 2017 to May 9, 2019CategoryLifestyle
Cannabis Shop Bouquets
The Sweet Flower Cannabis Boutique is Sharing Bouquets for Mother's Day
The cannabis retail industry can take advantage of the trends by curating gift sets and offering complimentary bouquets to enhance the overall customer experience.
CategoryLifestyle
Bouquet-Inspired Smoking Herbs
Barbari's Herbal Blends Promote Relaxation and Mental Clarity
Companies can continue to innovate in the herbal medicine industry by exploring the benefits of different herb blends for holistic health and wellness.
CategoryLifestyle
Floral Cannabis Products
Venna's Packaging Aims to Brand Cannabis for Women
The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women.
CategoryLifestyle
Floral Smoke Blends
The Tetra x Heavy Nettle Herbal Smoke Blends Collection is Cannabis-Free
Potential for incorporating cannabis-free herbal smoke blends into wellness routines and lifestyle products.
