Floral themes and flavors are highlighted in the cannabis space
Trend - Brands in the cannabis space are increasingly experimenting with floral notes and themes. It is explored in the production of cannabis plants or in how they're presented in retail. Promoting floral themes in this space opens it up to demographics who aren't typically marketed to when it comes to cannabis consumption and lifestyle.
Insight - As the cannabis industry continues to grow across the North American market, consumers are looking for ways to understand the recreational and medicinal benefits of the plant. As a result, those who are cannabis “curious” choose to experiment when formulas have ingredients that are familiar to them. As a result, new demographics enter the market when they’re guided by conventionality.
Insight - As the cannabis industry continues to grow across the North American market, consumers are looking for ways to understand the recreational and medicinal benefits of the plant. As a result, those who are cannabis “curious” choose to experiment when formulas have ingredients that are familiar to them. As a result, new demographics enter the market when they’re guided by conventionality.
Workshop Question - How could your brand present your product in a way that enhances its appeal to a diverse range of demographics?
Trend Themes
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Floral Cannabis — Brands in the cannabis space are experimenting with floral notes and themes to appeal to previously untapped demographics.
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Herbal Smoking Alternatives — Brands are creating cannabis-free herbal smoking blends to promote relaxation and mental clarity.
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Cannabis Shop Bouquets — Cannabis boutiques are partnering with flower designers to offer complimentary bouquets for holidays like Mother's Day.
Industry Implications
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Cannabis Industry — The cannabis industry can continue to tap into new consumer markets by exploring unconventional themes and flavors.
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Herbal Supplement Industry — Herbal supplement brands can create unique herbal blends to promote mental and physical wellness like the cannabis-free smoking blends available in the market.
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Floral Industry — The floral industry can collaborate with cannabis brands to offer new product lines and promotions, like complimentary bouquets for cannabis buyers during special events.
