Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mobile
Utility
Everyday items become convenient mobile accessories.
5.3
Trend score
Trend
What is the Mobile Utility trend?
Mobile Utility: With the majority of global consumers today owning a smartphone, they are increasingly seeking ways to consolidate the objects they need to keep on them on a daily basis. Items such as mirrors or wallets have been integrated into mobile accessories to allow consumers to keep everything they need in one place.
Insight
The consumer insight behind the Mobile Utility trend
The integration of smart technologies into consumers’ daily lives is now all-encompassing. Between professional and personal responsibilities—almost everything North American consumers now take part in happens (or is organized) online. Since this shift has become inevitable, consumers are seeking out ways to streamline their interactions with tech so that it’s easier to engage with regularly.
Trend themes
Themes within the Mobile Utility trend
Three behaviours holding the trend together01
Consolidation of everyday items to mobile accessories
As more consumers seek to consolidate the objects they need on a daily basis, there is an opportunity for the integration of smart technologies into mobile accessories to make it easier for consumers to engage with regularly.
02
Passive charging capabilities
Integrating solar panels into smartphone cases offers consumers a sustainable energy source without the need of traditional charging capabilities.
03
Multi-functional phone accessories
The development of multi-functional phone accessories such as the PopWallet+ and PopMirror can help to save space in a handbag while providing additional convenience and functionality to the user.
Industry implications
What the Mobile Utility trend means for industry
Where the trend changes the playbookFor
Mobile phone accessories
Businesses in the mobile phone accessory industry have opportunities to create innovative and multi-functional products to cater to the needs of consumers who want to consolidate their everyday objects to mobile accessories.
For
Renewable energy
The growth in solar-powered smartphone cases suggests an increasing interest in sustainable energy sources. Businesses in the renewable energy industry can take advantage of this trend by exploring ways to integrate solar panels into various devices.
For
Fashion and beauty
The development of phone accessories that provide additional convenience and functionality to the user presents opportunities for businesses in the fashion and beauty industry to partner with mobile accessory brands and create unique and stylish designs for their customers.
Workshop question
What is the least convenient aspect of your product, and how can you repurpose that to the modern consumer?
Trend signals
Trend signals for Mobile Utility
Trend score 5.3 out of 10, from popularity 76%, activity 76%, freshness 8%.
Popularity76%
Activity76%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Utility trend
4 featured examples from Mar 26 to May 27, 2019CategoryEco
Solar-Powered Smartphone Cases
The Soliz Case Eliminates the Need for Traditional Charging
The market for smartphone accessories can explore disruptive innovation by integrating solar-powered charging capabilities into their products.
CategoryTech
Clip-on Smartphone Speaker Units
The Moto Stereo Speaker Mod Features High-Quality Drivers
Incorporate audio feedback innovation like the Moto Stereo Speaker Mod to improve user experience for consumers in the electronics industry.
CategoryTech
Mirror-Integrated Phone Grips
PopSockets' PopMirror is a Dual-Purpose Beauty-Tech Accessory
The mobile accessories industry can benefit from incorporating beauty-tech features into their products to cater to intersectional consumer needs.
CategoryTech
Grip-Integrated Phone Wallets
PopSockets' PopWallet+ Includes a Built-In, Swappable PopGrip
The rise of cashless payment systems is impacting the mobile payment industry, creating a need for convenient and secure methods of carrying and using money on smartphones.
