Brands focusing on consumer health and leisure offer non-alcoholic experiences
Trend - Bars and pubs still have a significant place in the lifestyles of consumers and a place of leisure and socialization. Companies are increasingly creating non-alcoholic establishments that operate much in the same way that conventional bars do but without alcohol. This includes providing cocktails, tastings, pairings and more.
Insight - Many consumers are choosing to drink less or to not drink at all, however, these same individuals still want to interact with their peers and engage in the same activities as those who have made different lifestyle choices. These consumers who have chosen to abstain from drinking may still want to socialize in familiar atmospheres, especially for those of Millenial and Gen Z ages who are choosing to drink less compared to other generations.
Insight - Many consumers are choosing to drink less or to not drink at all, however, these same individuals still want to interact with their peers and engage in the same activities as those who have made different lifestyle choices. These consumers who have chosen to abstain from drinking may still want to socialize in familiar atmospheres, especially for those of Millenial and Gen Z ages who are choosing to drink less compared to other generations.
Workshop Question - How can your brand better align with today's consumer desire for non-alcoholic leisure?
Trend Themes
1. Non-alcoholic Beverage Bars - As more consumers choose to limit or abstain from drinking alcohol, opportunity arises for companies to create non-alcoholic bars and drinking experiences that cater to this market.
2. Low-alcohol or No-alcohol Beverages - The trend towards healthier, more mindful living has influenced the popularity of low- or no-alcohol beverages that still provide unique flavor experiences.
3. Mindful Drinking and Wellness - The intersection of mindfulness and drinking has created an opportunity for companies to create products and experiences that promote wellness and well-being while still providing social drinking experiences.
Industry Implications
1. Hospitality - The rise of non-alcoholic bars and experiences offers an opportunity for the hospitality industry to cater to an entirely new market segment.
2. Food and Beverage - The demand for low- or no-alcohol beverages provides an opportunity for the food and beverage industry to innovate and create new products that cater to increasingly health-conscious consumers.
3. Wellness - The trend towards mindfulness and wellness has created space for new products that promote well-being and provide an alternative to traditional, potentially harmful drinking experiences.
