Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Memory
Memory-boosting tools come in experiential game formats.
3.5
Trend score
Trend
What is the Experiential Memory trend?
Experiential Memory: Brands are aiming to enhance cognitive function and memory by giving consumers tech-driven, experiential platforms through which they're able to practice and improve their memory-based skills.
Insight
The consumer insight behind the Experiential Memory trend
For people with medical issues like the early stages dementia, innovative technologies can be key in treating their various symptoms. Technology’s impact on accessibility is vast and still-progressing, and consumers are increasingly seeking out both functional and entertainment-focused ways of bettering themselves.
Trend themes
Themes within the Experiential Memory trend
Three behaviours holding the trend together01
Experiential Memory Tools
Brands are creating tech-driven experiential platforms to enhance cognitive function and memory, providing both functional and entertainment-focused ways to better oneself.
02
Neurotransmitter-Boosting Apps
Brain apps like BrainHQ customize mental training tests that increase the neurotransmitter acetylcholine to boost memory and reduce the chances of Alzheimer's disease.
03
Biohacking Wearables
Innovative wearables like the Humm headband use electrical stimulation to temporarily stimulate the part of the brain responsible for improving memory and learning for Esports players and other memory-intensive applications.
Industry implications
What the Experiential Memory trend means for industry
Where the trend changes the playbookFor
Technology
The impact of technology on accessibility is vast and still-progressing, providing numerous opportunities for innovative memory-boosting tools.
For
Healthcare
Neurotransmitter-boosting apps and biohacking wearables have high potential for further medical applications beyond memory improvement.
For
Gaming
Esports and gaming have been quick adopters of memory-enhancing technologies, with potential for harnessing memory-boosting tech en masse.
Workshop question
How could your brand prioritize experiential forms of interaction with its product/service?
Trend signals
Trend signals for Experiential Memory
Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%.
Popularity58%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Memory trend
4 featured examples from Mar 25, 2017 to Nov 12, 2018CategoryTech
eSports-Enhancing Headbands
The Humm Headband Uses Electrical Signals to Improve Gameplay
The Humm headband offers significant disruption opportunities to the gaming industry as it gives players a cognitive edge, potentially changing the way gamers approach competitive…
CategoryLife-Stages
Memory-Boosting Card Games
'ReMory' is a Memory Card Game That Challenges with Visual Patterns
There is an opportunity for companies that focus on cognitive training or cognitive coaching programs to use card games as a tool to help people improve their cognitive skills and…
CategoryTech
Neurotransmitter-Boosting Brain Apps
The 'BrainHQ' App Raises Acetylcholine Levels to Aid Memory
Developing innovative healthtech solutions specifically aimed at improving brain function and mental health.
CategoryLife-Stages
Memory-Boosting Bike Simulators
BikeAround Uses Google Street View to Assist People with Dementia
BikeAround's innovative technology presents an opportunity for the healthcare industry to develop new treatments and therapies for neurodegenerative diseases such as Alzheimer's.
