Memory-boosting tools come in experiential game formats
Trend - Brands are aiming to enhance cognitive function and memory by giving consumers tech-driven, experiential platforms through which they're able to practice and improve their memory-based skills.
Insight - For people with medical issues like the early stages dementia, innovative technologies can be key in treating their various symptoms. Technology’s impact on accessibility is vast and still-progressing, and consumers are increasingly seeking out both functional and entertainment-focused ways of bettering themselves.
Insight - For people with medical issues like the early stages dementia, innovative technologies can be key in treating their various symptoms. Technology’s impact on accessibility is vast and still-progressing, and consumers are increasingly seeking out both functional and entertainment-focused ways of bettering themselves.
Workshop Question - How could your brand prioritize experiential forms of interaction with its product/service?
Trend Themes
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Experiential Memory Tools — Brands are creating tech-driven experiential platforms to enhance cognitive function and memory, providing both functional and entertainment-focused ways to better oneself.
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Neurotransmitter-boosting Apps — Brain apps like BrainHQ customize mental training tests that increase the neurotransmitter acetylcholine to boost memory and reduce the chances of Alzheimer's disease.
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Biohacking Wearables — Innovative wearables like the Humm headband use electrical stimulation to temporarily stimulate the part of the brain responsible for improving memory and learning for Esports players and other memory-intensive applications.
Industry Implications
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Technology — The impact of technology on accessibility is vast and still-progressing, providing numerous opportunities for innovative memory-boosting tools.
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Healthcare — Neurotransmitter-boosting apps and biohacking wearables have high potential for further medical applications beyond memory improvement.
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Gaming — Esports and gaming have been quick adopters of memory-enhancing technologies, with potential for harnessing memory-boosting tech en masse.
