Uber Rewards Offers Four Levels of Benefits to Loyal Riders
Justin Lam — November 16, 2018 — Tech
References: techcrunch & cnet
Uber Rewards was recently announced and serves as a new tiered perks program for the groundbreaking rideshare app. Encompassing Uber's rideshare service and food delivery service, Uber Eats, the new rewards program lets users gain one reward point for every dollar spent. The amount of points also increases by two for every dollar spent on UberX, UberXL, Uber Select and UberWAV, and again by three for Uber Black and Uber Black SUV.
The number of points a user has on the Uber Rewards program will determine what tier they stand in, and this will ultimately decide what offerings they receive. The base Blue tier doesn't offer anything to riders, but the Gold tier does extend penalty-free cancellations to 15 minutes and priority support team access. Platinum adds price protection for routes and priority pickups at airports. Finally, Diamond tier gives riders random upgrades to Uber black and highly-rated drivers.
Image Credit: Uber
The number of points a user has on the Uber Rewards program will determine what tier they stand in, and this will ultimately decide what offerings they receive. The base Blue tier doesn't offer anything to riders, but the Gold tier does extend penalty-free cancellations to 15 minutes and priority support team access. Platinum adds price protection for routes and priority pickups at airports. Finally, Diamond tier gives riders random upgrades to Uber black and highly-rated drivers.
Image Credit: Uber
Trend Themes
1. Tiered Loyalty Rewards Programs - Creating tiered loyalty rewards programs can incentivize customers to spend more and increase their loyalty.
2. Point-based Rewards System - Implementing a point-based rewards system can provide a clear incentive for customers to choose one rideshare service over another.
3. Personalized Rewards - Providing personalized rewards based on a user's spending habits can increase customer satisfaction and loyalty.
Industry Implications
1. Ridesharing - Rideshare companies can benefit from implementing tiered loyalty rewards programs to increase customer loyalty and retention.
2. Food Delivery - Food delivery services can use point-based rewards systems to incentivize customers to choose their service over competitors.
3. Travel - Travel companies, such as airlines or hotels, can benefit from providing personalized rewards to customers who frequently use their services.
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