The classic rugby shirt inspires a range of new interpretations
Trend - As the must-have pieces of the season begin to reveal themselves across Instagram feeds—rugby shirts, in particular, appear to be making a comeback in a major way. This signals to a continuation of the sport-specific inspirations of recent summers past.
Insight - Today, many consumers have a dynamic lifestyle where they strive to find a balance between work, their family, their social lives, and so on. Being continuously on-the-go, many look for performance-driven products that will support their active lifestyles. However, consumers often do not want to sacrifice aesthetics for function and in order to be more confident and comfortable in their day-to-day, they look for products that strike a balance between the two.
Insight - Today, many consumers have a dynamic lifestyle where they strive to find a balance between work, their family, their social lives, and so on. Being continuously on-the-go, many look for performance-driven products that will support their active lifestyles. However, consumers often do not want to sacrifice aesthetics for function and in order to be more confident and comfortable in their day-to-day, they look for products that strike a balance between the two.
Workshop Question - What timeless style can you look to in order to inspire contemporary inspirations that will appeal to consumers on multiple levels?
Trend Themes
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Sports-informed Fashion — The comeback of sport-specific inspirations provides a disruptive innovation opportunity to create high-performance products that also strike a balance between function and aesthetics.
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Upcycling — Creating new pieces of fashion from vintage materials provides a sustainable and eco-friendly disruptive innovation opportunity.
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Hybrid Apparel — Combining different styles, aesthetics and silhouettes to create new fashion items provides a disruptive innovation opportunity for daring designers to create clothing that stands out from the crowd.
Industry Implications
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Sports Apparel — The trend of sport-specific inspirations provides an opportunity for apparel companies to offer high-performance, comfortable and stylish clothing.
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Sustainable Fashion — The trend of upcycling vintage materials provides an opportunity for fashion brands to reduce their carbon footprint and create eco-friendly and unique pieces of clothing.
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Fast Fashion — The trend of creating hybrid apparel provides an opportunity for fast fashion brands to create new and trendy items quickly and efficiently.
5 Featured, 41 Examples:
105,646 Total Clicks
Date Range:
Aug 18 — May 19
Trending:
Warm
Consumer Insight Topics:
