New York-based contemporary label Rowling Blazers contributes to the fashion scene with a Fall/Winter 2018 collection that boasts preppy street style. The eclectic capsule is comprised of garments that strongly communicate an American collegiate aesthetic with casual laidback silhouettes.
For Fall/Winter 2018, Rowling Blazers draws inspiration from "vintage Ralph Lauren ads and the Japanese photography book 'Take Ivy.'" As a result, the preppy street style collection is fashionable, sophisticated and interesting. From the "rugby shirts [that are informed] by Hockney and Mick Jagger" to the blue checkered light jackets, Rowling Blazers' Fall/Winter 2018 menswear offerings bring together street elegance and class.
The designs by the New York-based label are a testimony to the return of classic collegiate fashion but with distinct "street sensibilities."
What's Driving This Trend
- Preppy Street Style Fashion
- Businesses can explore the fusion of preppy and street styles in their fashion lines for a fresh, sophisticated aesthetic.
- Collegiate-inspired Menswear
- Incorporating American collegiate aesthetic into menswear can bring traditional and trendy elements to clothing offerings.
- Vintage-inspired Fashion Collections
- Drawing inspiration from vintage ads and photography books can create unique and interesting fashion collections.
Who This Affects Most
- Apparel
- The apparel industry can incorporate elements of preppy and street styles to appeal to a wider consumer base.
- Fashion Design
- Fashion design professionals can explore inspiration from advertisements and photography books to create innovative collections.
- Retail
- Retail businesses can update their clothing lines to reflect the merging of traditional and modern styles.
