Ideal for laid back summer outings, this white and salmon pink Joe Fresh Rugby Dress combines preppy and sporty sensibilities. Part of the Canadian brand's Spring 2019 collection, the dress is a great addition to any summer vacation packing list and makes the most of the current reclamation of the rugby shirt in both men's and women's fashion.
In addition to this white/salmon pink version, the Joe Fresh Rugby Dress is also available in white/navy. Both versions of the chic summer dress are available in sizes XS to 3X.
As summer approaches, many fashion brands, both high street and luxury, are emerging with new takes on the classic rugby shirt. Tying into the current fascination with workwear, the dress taps into the breathability of the fabric and versatility and function of the style.
What's Driving This Trend
- Reclamation of Rugby Shirt
- The reclamation of the rugby shirt in both men's and women's fashion presents opportunities for brands to create innovative and stylish designs.
- Emerging Fashion Brands
- The emergence of new fashion brands with their own takes on the classic rugby shirt provides opportunities for disruptive innovation in the industry.
- Fascination with Workwear
- The current fascination with workwear opens up opportunities for brands to explore the versatility and functionality of the rugby shirt in their designs.
Who This Affects Most
- Fashion
- Fashion brands have the opportunity to leverage the reclamation of the rugby shirt trend to create new and exciting designs.
- Apparel
- The emergence of new fashion brands with their own takes on the classic rugby shirt presents opportunities for disruptive innovation in the apparel industry.
- Retail
- The current fascination with workwear provides retail businesses with an opportunity to promote and sell rugby shirt dresses that tap into the versatile and functional aspects of the trend.
