Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Scandinavian
Nursery
Parents opt for simple, stylish nursery furniture that transitions easily.
4.3
Trend score
Trend
What is the Scandinavian Nursery trend?
Scandinavian Nursery: New parents are opting for modern Nordic-inspired nurseries that are simple and functional. This highlights the fascination with Scandinavian living and the desire with nursery furniture to invest in pieces that will transition through the first five years of a child's life.
Insight
The consumer insight behind the Scandinavian Nursery trend
As the Millennial demographic ages into parenthood, many of their personal values transfer to their parenting style. Values such as a love of convenience will be relayed to how they raise their children. Their aesthetic-conscious mindset will adhere to parenting as well. The key differentiator for this new phase in the Millennial life cycle is availability of funds; now that Millennials have dependents, they will seek ways to uphold their previous preferences in value-conscious ways.
Trend themes
Themes within the Scandinavian Nursery trend
Three behaviours holding the trend together01
Scandinavian-Inspired Nursery
As new parents prioritize simple, functional, and stylish nursery furniture that can transition through a child's first five years, there is a market opportunity for innovative products that align with Millennial values and preferences.
02
Gender-Neutral Play Kitchens
As inclusive play becomes more popular, companies can provide alternative play options that promote gender-neutral play and challenge social constructs, like Danish firm Ferm Living's Toro Play Kitchen.
03
Minimalist Toddler Houses
As parents seek out minimalist ideas for toddler furniture that provide a sense of security and comfort, there is a space for products that blend style and functionality using low height design options and customizable decorations.
Industry implications
What the Scandinavian Nursery trend means for industry
Where the trend changes the playbookFor
Furniture Manufacturing
Companies in the furniture manufacturing industry can leverage trends in Nordic-inspired minimalist design to offer innovative, functional and stylish products for nursery, toddler and children's furniture.
For
Toy Manufacturing
Toy manufacturers can also adopt minimalistic design and innovate customizable products that enhance children's imagination while matching their interior decors, such as customizable child teepees and perforated toddler beds.
For
Retail
Retail outlets can take advantage of innovative ideas that align with inclusivity to provide accessible and non-invasive playrooms for children, such as gender-neutral play kitchens or toddler house beds.
Workshop question
As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored?
Trend signals
Trend signals for Scandinavian Nursery
Trend score 4.3 out of 10, from popularity 56%, activity 64%, freshness 8%.
Popularity56%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Scandinavian Nursery trend
5 featured examples from Apr 9, 2018 to May 25, 2019CategoryLife-Stages
Modern Architecture Child Beds
The Kutikai 'Roof' Toddler Bed is Ideal for Modern Living Spaces
Manufacturers can explore eco-friendly materials and innovative designs for child furniture.
CategoryLife-Stages
Customizable Child Teepees
The Little Jo Kids Teepee Tent Elegantly Fosters Creativity
Opportunity for toy manufacturers to develop and produce customizable playsets and easy setup toys.
CategoryLife-Stages
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
Disruptive innovation opportunity for toy manufacturers to develop more gender neutral and minimalist toys.
CategoryArt & Design
Scandinavian Crib Bed Houses
The South Shore Sweedi Bed Helps Toddlers Transition Out the Crib
Opportunity for furniture manufacturers to design and produce innovative sleep solutions for toddlers.
CategoryLife-Stages
Perforated Toddler Beds
Homelabdesign Introduces the Geometric Bed Inspired by Rattan Chairs
Furniture manufacturers can utilize the trend of perforated furniture and low-height designs to create unique products that offer both form and functionality.
