Masala chai is a flavored tea beverage that is made with a base of black tea and a number of richly aromatic Indian herbs and spices—for the fall season this year, Wize Monkey is reimagining the classic chai with its all-new 'Sunset Chai' blend.
Wize Monkey is on a mission to share sustainable and antioxidant-rich coffee leaf teas with consumers, reduce waste and better support coffee farmers by making a product from a part of the coffee plant that is typically discarded. As such, the Sunset Chai features a base of coffee leaf tea, which uniquely enhances traditional masala chai ingredients. Due to this simple ingredient swap, the tea blend is incredibly smooth, doesn't ever go bitter and can even "be steeped for hours without becoming astringent."
What Makes This Trend Stand Out
- Sustainable Tea Blends
- Opportunity for innovation in creating new blends of tea with sustainable and eco-friendly ingredients, such as Wize Monkey's use of coffee leaf tea as a base for their Sunset Chai.
- Herbal Tea Fusions
- Opportunity for innovation in blending traditional herbs and spices with non-traditional tea bases, such as coffee leaf tea, to create unique flavor combinations like Wize Monkey's Sunset Chai.
- Functional Tea Beverages
- Opportunity for innovation in creating tea blends with added health benefits or functional ingredients, such as the antioxidant-rich coffee leaf tea base of Wize Monkey's Sunset Chai.
Sectors Adopting This
- Tea Industry
- As consumers become more conscious about sustainability, the tea industry has an opportunity to integrate eco-friendly practices and ingredients into their products, as exemplified by Wize Monkey's use of discarded coffee leaves as a base for their tea blend.
- Coffee Industry
- The coffee industry has an opportunity to reduce waste and support coffee farmers by repurposing discarded coffee leaves for tea production, as demonstrated by Wize Monkey's mission to create sustainable coffee leaf teas.
- Health and Wellness Industry
- The health and wellness industry can incorporate the antioxidant-rich and functional properties of coffee leaf tea into their products, like Wize Monkey's Sunset Chai, which features a base that enhances traditional masala chai ingredients.
