Category
Tech
Delegated Interfaces
Trend cluster
Category
AI
Frivolity
AI allows brands to prioritize both the functional and the frivolous.
5.0
Trend score
Trend
What is the AI Frivolity trend?
AI Frivolity: Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.
Insight
The consumer insight behind the AI Frivolity trend
Consumers are drawn to the promise of artificially intelligent production because it promises that what's being created is suited to their exact needs. When something is branded as being produced with AI, consumers are less concerned with its ability to function well, and therefore trust these products more.
Trend themes
Themes within the AI Frivolity trend
Three behaviours holding the trend together01
AI-generated customization
Machine learning is being applied to create customized products and experiences across industries.
02
Real-time personalization
Brands are using AI to provide personalized experiences in real-time to meet the immediate needs of consumers.
03
AI-powered product development
Companies are leveraging AI and machine learning to automate and optimize product development processes.
Industry implications
What the AI Frivolity trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is leveraging AI to create customized solutions based on individual needs.
For
Alcohol Industry
The alcohol industry is using AI-powered product development to create new and innovative flavor profiles.
For
Scent and Fragrance Industry
The scent and fragrance industry is using AI to create new scent combinations and customized fragrances.
Workshop question
Where in your production process could your brand use AI?
Trend signals
Trend signals for AI Frivolity
Trend score 5.0 out of 10, from popularity 80%, activity 62%, freshness 8%.
Popularity80%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Frivolity trend
4 featured examples from Jan 9 to May 24, 2019CategoryArt & Design
Bespoke Skincare Systems
The Olay Labs Moments Creates Customized Skincare in Real-Time at Home
The beauty and skincare industry can leverage personalized skincare trends to develop innovative products and services that cater to individual preferences and needs.
CategoryArt & Design
Bespoke Skincare Serums
Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare
Exploring disruptive innovation opportunities in the customized manufacturing of pharmaceutical-grade skincare products.
CategoryFashion
AI-Developed Millennial Fragrances
O Boticário & IBM Created Fragrances with Machine Learning
The success of AI-developed fragrances in the cosmetics industry opens up opportunities for other cosmetic products, such as skincare and makeup, to be created using artificial in…
CategoryLifestyle
AI-Generated Whisky Spirits
Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
Implementing AI technology to streamline and optimize the whisky production process.
