AI Frivolity

AI allows brands to prioritize both the functional and the frivolous

Implications - Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.

Workshop Question - Where in your production process could your brand use AI?
SCORE 8.1
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Activity
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Megatrends
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39,737 Total Clicks
Jan 19 - May 19
Just New and Warm
Tech
Featured Examples
Bespoke Skincare Systems - The Olay Labs Moments Creates Customized Skincare in Real-Time at Home
SCORE 8.7
This Year and V. Hot 3,175 Clicks Pub: Jan 9, 19
Bespoke Skincare Systems
The Olay Labs Moments Creates Customized Skincare in Real-Time at Home
Following the launch of the Olay Labs personalization software in 2018, Olay is continuing to expand upon the idea of customized care with the introduction of an all-new device by the name of Olay... [More]
Bespoke Skincare Serums - Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare
SCORE 8.4
This Quarter and Hot 1,107 Clicks Pub: Apr 12, 19
Bespoke Skincare Serums
Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare
Machine learning, artificial intelligence and augmented reality are playing a large part in the formation of made-to-order skincare products and experiences, in both in-store and at-home settings.... [More]
AI-Developed Millennial Fragrances - O Boticário & IBM Created Fragrances with Machine Learning
SCORE 6.6
This Week and Warm 114 Clicks Pub: May 24, 19
AI-Developed Millennial Fragrances
O Boticário & IBM Created Fragrances with Machine Learning
Cosmetics brand O Boticário from Brazil partnered with IBM to create two unique new Millennial fragrances with artificial intelligence. These scents were created with the findings from a data-... [More]
AI-Generated Whisky Spirits - Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
SCORE 7.4
This Month and Warm 210 Clicks Pub: May 10, 19
AI-Generated Whisky Spirits
Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
Countless companies have combined their expertise to create collaborative whisky spirits but Microsoft and Mackmyra are coming together to introduce what they are calling the world’s first AI-... [More]
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