Medicinal Kombucha

Kombucha boasting apothecary-style branding emphasizes healthful values

Implications - Taking cues from the worlds of health and beauty, a number of new kombucha brands are choosing to emphasize the medicinal properties of the drink with apothecary-style bottle designs that communicate a view to wellness that borders on scientific precision. This evolution highlights the continued importance of packaging when it comes to communicating core brand values and the effectiveness of apothecary branding in particular when looking to emphasize the healthful benefits of a product.

Workshop Question - What elements of medicinal inspired branding can your brand look to in order to better communicate the values your product champions with scientific-like precision?
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Feb 18 - May 19
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Featured Examples
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