Orange Cream Confection

New snacks take inspiration from the classic orange cream ice pop

Implications - With desserts constantly being reimagined in new, more convenient forms, consumers are opting for a variety of snacks that offer a refreshed take on one particularly nostalgic summer classic; the orange cream ice pop. This shift highlights the success of unexpected limited edition flavors for packaged snacks and confections, especially when such releases aim to unite consumers around a particularly memorable food experience with which they associate positive feelings.

Workshop Question - What nostalgic food experience can your brand reinvent for a new audience?
SCORE 6.2
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20,415 Total Clicks
Apr 18 - May 19
This Week and Mild
LifestyleFood
Featured Examples
Creamsicle-Flavored Snack Cakes - The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle
SCORE 6.7
This Month and Warm 294 Clicks Pub: May 24, 19
Creamsicle-Flavored Snack Cakes
The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle
Everyone’s favorite snack cake just got a summer makeover with the launch of ‘Orange Crème Pop Twinkies.’ For consumers who grew up enjoying a creamsicle on a hot summer day,... [More]
Popsicle-Inspired Beers - The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings
SCORE 5.8
Warm 550 Clicks Pub: May 9, 18
Popsicle-Inspired Beers
The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings
The Temescal Brewing Push Pop IPA is sure to come as a delight to beer drinkers who are looking for something out of the ordinary that will enable them to relive their childhood in an unexpected way.... [More]
Creamsicle-Inspired Candies - The New the Orange Vanilla Cream M&M's Take Just Like a Popsicle
SCORE 4.5
Average 204 Clicks Pub: Apr 17, 18
Creamsicle-Inspired Candies
The New the Orange Vanilla Cream M&M's Take Just Like a Popsicle
With summer just around the corner, M&M’s has introduced a delicious new Orange Vanilla Cream flavor inspired by one of the most popular popsicles. The new flavor comes hot on the heels of... [More]
Creamsicle-Filled Licorice Candies - Creamsicle Filled Twizzlers are Coming This Summer
SCORE 4.4
This Month and Average 55 Clicks Pub: May 17, 19
Creamsicle-Filled Licorice Candies
Creamsicle Filled Twizzlers are Coming This Summer
Hot on the heels of the announcement that Strawberry Smoothie Filled Twizzlers are on the way, it seems that fans have also spotted the return of Creamsicle Filled Twizzlers. Originally debuted back... [More]
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