Category
Lifestyle
Assisted Choices
Trend cluster
Category
Orange Cream
Confection
New snacks take inspiration from the classic orange cream ice pop.
2.7
Trend score
Trend
What is the Orange Cream Confection trend?
Orange Cream Confection: With desserts constantly being reimagined in new, more convenient forms, consumers are opting for a variety of snacks that offer a refreshed take on one particularly nostalgic summer classic; the orange cream ice pop.
Insight
The consumer insight behind the Orange Cream Confection trend
When it comes to unique purchases, consumers require specific circumstances under which they're motivated to buy. Nostalgia and the evoking of childhoods are always effective at making strong connections and associations among consumers, making people more likely to experiment.
Trend themes
Themes within the Orange Cream Confection trend
Three behaviours holding the trend together01
Nostalgia-Driven Products
Consumers are eager to experiment with unique purchases. Nostalgia and childhood memories are effective motivational factors that make people more likely to try new products.
02
Plant-Based and Vegan Flavors
Brands are responding to consumer demand for healthier products by introducing plant-based and vegan options for traditional treats.
03
Limited-Edition Flavors
Brands are introducing limited-edition flavors to their product lines, creating a sense of exclusivity among consumers, which could drive the purchase decisions.
Industry implications
What the Orange Cream Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
This industry can identify new ways to infuse plant-based and vegan options without comprising the taste.
For
Alcoholic Beverage Industry
This industry can create nostalgic flavors that appeal to the consumers who are willing to try something new.
For
Health and Wellness Industry
This industry can promote its organic and gluten-free dietary options and build brand loyalty among conscious consumers.
Workshop question
What nostalgic food experience can your brand reinvent for a new audience?
Trend signals
Trend signals for Orange Cream Confection
Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 9%.
Popularity42%
Activity31%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Orange Cream Confection trend
5 featured examples from May 17, 2019 to Aug 28, 2020CategoryLifestyle
Creamsicle-Flavored Snack Cakes
The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle
The trend of offering nostalgic flavors like Creamsicle presents an opportunity for brands in the food and beverage industry to innovate and experiment with new flavors.
CategoryLifestyle
Plant-Based Creamsicle Desserts
Pressed Juicery’s Blood Orange Freeze is a Vegan-Friendly Treat
Opportunity for food and beverage companies to explore and expand their plant-based dessert offerings.
CategoryLifestyle
Certified Organic Canned Teas
Tea North is Available in Six Refreshing Flavors
Opportunity for disruptive innovation in the beverage manufacturing industry by leveraging certified organic ingredients and developing new flavors of carbonated teas.
CategoryLifestyle
Creamsicle-Flavored Rums
Captain Morgan Created an Orange Vanilla Twist Rum Flavor for Summer
The beverage alcohol industry can leverage creamsicle-flavored spirits to attract new consumers, create seasonal offerings, and explore flavor pairing opportunities.
CategoryLifestyle
Creamsicle-Filled Licorice Candies
Creamsicle Filled Twizzlers are Coming This Summer
Manufacturers can focus on innovation and creativity to offer a unique experience and attract more customers.
