Category
Lifestyle
Assisted Choices
Trend cluster
Category
Kombucha
Whimsy
New kombucha brands take packaging cues from the world of craft beer.
3.5
Trend score
Trend
What is the Kombucha Whimsy trend?
Kombucha Whimsy: As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This progression highlights the propensity toward branding small batch food and beverage products with a view to the world of creative industry with packaging designs that ooze originality and charm.
Trend themes
Themes within the Kombucha Whimsy trend
Three behaviours holding the trend together01
Whimsical Art-Driven Packaging
New kombucha brands are taking inspiration from craft beer and implementing a creative approach to small batch food and beverage products with whimsical, art-driven bottle designs.
02
Alternative Wellness Beverages
Fix8 kombucha and other alternative wellness beverages are providing functional and healthy alternatives for consumers looking to make healthier beverage choices.
03
Portable and Shelf-Stable Cans
Revive Kombucha and other beverage brands are utilizing portable and shelf-stable cans to provide probiotic-rich beverages that can be taken on-the-go and attract soda lovers who are looking to make healthier choices that still feel familiar.
Industry implications
What the Kombucha Whimsy trend means for industry
Where the trend changes the playbookFor
Craft Beer Industry
The craft beer industry can reference the whimsical art-driven packaging trend found in new kombucha brands to market their beer products in a creative and unique way.
For
Wellness Industry
The wellness industry can leverage the alternative wellness beverages trend to introduce new products and position them as functional and healthy to appeal to consumers seeking out healthier beverage and snack options.
For
Portable Beverage Industry
The portable beverage industry can reference portable and shelf-stable cans to create products that can be easily taken on-the-go and appeal to consumers who want to make healthier and more convenient beverage choices.
Workshop question
What habits of small batch food and beverage brands can you look to for branding inspiration that champions authenticity?
Trend signals
Trend signals for Kombucha Whimsy
Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Kombucha Whimsy trend
5 featured examples from Aug 24, 2018 to Apr 16, 2019CategoryLifestyle
Wellness-Promoting Kombucha Packaging
The Fix8 Kombucha Has Branding by the B&B Studio
Opportunity exists to develop healthier and more natural alternative beverages in the food and beverage industry, especially for consumers who prioritize wellness.
CategoryLifestyle
Premium Polish Kombuchas
The Brothers & Sisters Kombucha Comes in Three Flavor Options
Disruptive innovation opportunities in developing premium kombuchas and expanding flavor options in the beverage sector.
CategoryLifestyle
Spiked Kombucha Cocktails
Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One
Alcoholic beverage manufacturers seeking to cater to the changing millennial consumer preferences with healthier, flavorful, and hybridized drinks.
CategoryLifestyle
40-Ounce Kombucha Bottles
Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles
The beverage industry can incorporate the trend of large-format packaging and non-alcoholic options with bold flavors like kombucha to capitalize on the sharing and health-conscio…
CategoryLifestyle
Shelf-Stable Kombucha Cans
Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda
Innovation opportunity for beverage manufacturers to develop new products and processes to introduce shelf-stable versions of their products to cater to consumers' on-the-go lifes…
