Kombucha Whimsy

New kombucha brands take packaging cues from the world of craft beer

Implications - As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This progression highlights the propensity toward branding small batch food and beverage products with a view to the world of creative industry with packaging designs that ooze originality and charm.

Workshop Question - What habits of small batch food and beverage brands can you look to for branding inspiration that champions authenticity?
SCORE 6.4
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28,331 Total Clicks
Aug 18 - May 19
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Featured Examples
Wellness-Promoting Kombucha Packaging - The Fix8 Kombucha Has Branding by the B&B Studio
SCORE 7.3
This Year and Warm 1,116 Clicks Pub: Oct 13, 18
Wellness-Promoting Kombucha Packaging
The Fix8 Kombucha Has Branding by the B&B Studio
Fix8 kombucha has been introduced in the UK as a new lineup of refreshments that are positioned to help enhance the energy, health and wellness levels of consumers. The drinks are all packaged in... [More]
Premium Polish Kombuchas - The Brothers & Sisters Kombucha Comes in Three Flavor Options
SCORE 6.8
This Year and Warm 545 Clicks Pub: Nov 22, 18
Premium Polish Kombuchas
The Brothers & Sisters Kombucha Comes in Three Flavor Options
The Brothers & Sisters Kombucha has been unveiled as a new drink for the Polish market that is sure to be a hit amongst consumers seeking out the natural wellness product to enhance their... [More]
Spiked Kombucha Cocktails - Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One
SCORE 6.3
This Quarter and Warm 489 Clicks Pub: Apr 16, 19
Spiked Kombucha Cocktails
Willie's Superbrew is a Spiked Seltzer, Kombucha, and Cider All in One
With millennials increasingly looking for creative alternatives to beer and wine, Willie’s Superbrew provides a perfect cocktail hybrid. Willie’s Superbrew is a hybrid beverage that... [More]
40-Ounce Kombucha Bottles - Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles
SCORE 3.5
This Year and Mild 508 Clicks Pub: Aug 24, 18
40-Ounce Kombucha Bottles
Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles
Humm Kombucha’s five most popular flavors—Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade—are now available in large-format bottles from the... [More]
Shelf-Stable Kombucha Cans - Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda
SCORE 4.1
This Year and Average 162 Clicks Pub: Mar 5, 19
Shelf-Stable Kombucha Cans
Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda
Revive Kombucha is introducing a Sparkling Kombucha line that’s shelf-stable, which sets itself apart from the majority of these probiotic-rich beverages that are bottled and stationed in... [More]
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