New kombucha brands take packaging cues from the world of craft beer
Implications - As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This progression highlights the propensity toward branding small batch food and beverage products with a view to the world of creative industry with packaging designs that ooze originality and charm.
Workshop Question - What habits of small batch food and beverage brands can you look to for branding inspiration that champions authenticity?
Trend Themes
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Whimsical Art-driven Packaging — New kombucha brands are taking inspiration from craft beer and implementing a creative approach to small batch food and beverage products with whimsical, art-driven bottle designs.
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Alternative Wellness Beverages — Fix8 kombucha and other alternative wellness beverages are providing functional and healthy alternatives for consumers looking to make healthier beverage choices.
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Portable and Shelf-stable Cans — Revive Kombucha and other beverage brands are utilizing portable and shelf-stable cans to provide probiotic-rich beverages that can be taken on-the-go and attract soda lovers who are looking to make healthier choices that still feel familiar.
Industry Implications
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Craft Beer Industry — The craft beer industry can reference the whimsical art-driven packaging trend found in new kombucha brands to market their beer products in a creative and unique way.
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Wellness Industry — The wellness industry can leverage the alternative wellness beverages trend to introduce new products and position them as functional and healthy to appeal to consumers seeking out healthier beverage and snack options.
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Portable Beverage Industry — The portable beverage industry can reference portable and shelf-stable cans to create products that can be easily taken on-the-go and appeal to consumers who want to make healthier and more convenient beverage choices.
