Oatly's latest ad spot received mixed reviews after airing at this year's Super Bowl 2021 event, but seamlessly targets its demographic in a simple and effective way.
The 30-second ad spot stars the CEO of the milk alternative company himself, Toni Petersson. In the ad, he is seen in a field with nothing but a carton of his company's milk and a keyboard. The ad kicks off as the camera pans out, and the CEO sings a simple and slightly off-tune song. The song's lyrics include "It tastes like milk, but made for humans" and "wow, wow, no cow". These lines are repeated for the remainder of the ad, and the commercial closes with a closeup of the drink.
Image Credit: Oatly