Oatly's latest ad spot received mixed reviews after airing at this year's Super Bowl 2021 event, but seamlessly targets its demographic in a simple and effective way.
The 30-second ad spot stars the CEO of the milk alternative company himself, Toni Petersson. In the ad, he is seen in a field with nothing but a carton of his company's milk and a keyboard. The ad kicks off as the camera pans out, and the CEO sings a simple and slightly off-tune song. The song's lyrics include "It tastes like milk, but made for humans" and "wow, wow, no cow". These lines are repeated for the remainder of the ad, and the commercial closes with a closeup of the drink.
Image Credit: Oatly
What's Driving This Trend
- Ceo-centered Ads
- Opportunities for companies to use their CEOs as spokespersons in a unique and innovative way to attract customers.
- Musical Advertising
- The use of fun and catchy songs in advertising as a way to create more memorable commercials and capture the attention of viewers.
- Alternative Product Messaging
- Providing simple and straightforward messaging around alternative products as a way to appeal to consumers seeking healthier, ethical, or sustainable options.
Who This Affects Most
- Plant-based Alternatives
- Opportunities for plant-based milk and food companies to promote their products in fun and engaging ways that align with their ethical and sustainable branding.
- Advertising and Marketing
- Opportunities for advertising agencies and marketers to incorporate creative and unconventional methods of advertising that resonate with consumers.
- Food and Beverage
- Opportunities for food and beverage companies to use alternative product messaging to promote their healthy and sustainable products to consumers who seek those options.
