Subversive Beauty

Hyper-imperfect imagery indulges in the challenging, irreverent side of beauty

Implications - Progressive creative pursuits that present a more complex, hyper-imperfect view to the worlds of fashion and beauty are delighting consumers desiring a certain rawness that explores subversive truths about concepts of beauty and "ugliness," and in a way that avoids tokenism. In addition to highlighting the mainstream celebration of the themes such as oddity, this progression speaks to the push back against overly manufactured and highly edited images from both brands and individuals that confuse the experience of authenticity.

Workshop Question - How can your brand convey more authentic images of consumer life in a way that avoids tokenism and revels in a rawness that redefines authenticity?
SCORE 9
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Freshness
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146,745 Total Clicks
Jan 18 - May 19
This Month and Hot
FashionCosmetics
Featured Examples
Imperfect Beauty Ads - Gucci's 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile
SCORE 9.7
This Quarter and Viral 3,328 Clicks Pub: May 7, 19
Imperfect Beauty Ads
Gucci's 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile
Across the world of fashion and beauty, brands and consumers alike are embracing imperfect beauty and representations of a wide range of people that are authentic, inclusive and unretouched. While a... [More]
AI Beauty Editorials - Dazed Digital & Kylie Jenner Experimented with Editorial Beauty Makeup
SCORE 8.1
This Year and Hot 2,997 Clicks Pub: Feb 6, 19
AI Beauty Editorials
Dazed Digital & Kylie Jenner Experimented with Editorial Beauty Makeup
Editorial beauty makeup is often bold and catwalk-inspired but one of the newest Dazed Digital editorials featuring Kylie Jenner pushes the boundaries of the familiar with artificial intelligence.... [More]
Acne-Normalizing Photography - Peter DeVito Created a Series of Inspiring Unretouched Photos
SCORE 7.3
Warm 3,279 Clicks Pub: Jan 30, 18
Acne-Normalizing Photography
Peter DeVito Created a Series of Inspiring Unretouched Photos
Even though social media can be a powerful tool for social change and offers positive experiences for many, others find platforms like Instagram can feed into the ‘comparison trap’ and... [More]
Conceptual Makeup Artist Accounts - Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
SCORE 8.1
This Year and Hot 1,540 Clicks Pub: Jan 29, 19
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
Bristol-based filmmaker and beauty artist Kiki Nafig is the creative force behind Instagram’s @kikopaint account. Spotlighting conceptual makeup that draws inspiration from pop culture imagery,... [More]
Juxtaposed Beauty Profiles - Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
SCORE 7.8
This Year and Hot 1,280 Clicks Pub: Jan 29, 19
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
Famed MAC Makeup artist Terry Barber is the creative force behind the widely popular @terrybarberonbeauty Instagram account. The conceptual account highlights bold beauty looks that are photoshopped... [More]
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