After being overwhelmed with support for deciding to stop airbrushing its models, Missguided is now launching a full-on campaign on body positivity called #MAKEYOURMARK. With #MAKEYOURMARK, Missguided reminds consumers that perfection doesn't exist and that it is permanently making "a pledge to never retouch our models' perfect 'imperfections' out."
The campaign is fronted by nine models, body-positive activitsts and bloggers, including Emily Bador, Felicity Hayward and Sam Rowswell. Missguided's #MAKEYOURMARK campaign is part of its larger #KEEPONBEINGYOU movement, which aims to inspire women to love themselves.
Rather than presenting unattainable, outdated beauty standards to consumers, a growing number of brands are embracing diverse representations of beauty; in turn, consumers are happily responding to brands that can help them identify and accept their authentic selves in product marketing.