Braille is incorporated into products primarily focused on play
Trend - Products that are less based on day-to-day function and more on playful interactions are increasingly incorporating braille to better cater to consumers who have visual impairments. Whether in the form of campaigns or incorporated into fashion, the integration of braille into more aspects of everyday life come as businesses adapt to the more specific needs of their consumers.
Insight - Cultural values are shifting toward inclusivity and many people now believe that it is incumbent on corporations to make products that are accessible to a broader range of consumers. Additionally visually impaired consumers, and those who advocate for them, want to see products adapted for their use.
Insight - Cultural values are shifting toward inclusivity and many people now believe that it is incumbent on corporations to make products that are accessible to a broader range of consumers. Additionally visually impaired consumers, and those who advocate for them, want to see products adapted for their use.
Workshop Question - How could your brand prioritize accessibility for its historically underserved customers?
Trend Themes
1. Inclusive Product Design - Companies are shifting towards inclusivity in product design, incorporating features like braille into products to cater to the needs of their visually impaired consumers.
2. Accessibilization of Media - Companies are pushing to represent people with disabilities in pop culture as a means of normalizing their presence while also raising awareness about their needs and experiences.
3. Educational Inclusion - Toy companies are developing educational tools and kits that are inclusive to children with vision impairments and promoting learning through play.
Industry Implications
1. Fashion Industry - The introduction of Braille to clothing creates an opportunity for designers to cater to the needs of their visually impaired consumers and increase inclusivity through adaptive fashion.
2. Food Industry - Companies are introducing braille on packaging, food labels, and billboards to cater to their visually impaired consumers making food products more accessible which can lead to a larger consumer base.
3. Toy Industry - Developing educational toys and games designed to enhance educational inclusivity for children with vision impairment, in turn leads to the creation of a larger consumer base and encourages accessibility.
