Braille in Fashion is a new line that makes accessible clothing for individuals who are blind. The line was founded by recent Canadian graduate, Alexa Jovanovic. The entrepreneur learned design from Ryerson University’s Faculty of Communication and Design program and noticed the lack of options for people with disabilities.
The line adds small beads to clothing to create sentences in Braille that easily convey the garment's information. It allows the reader to understand the size, color and care instructions of the clothing. This helps individuals who are blind independently express themselves and care for the clothes.
Jovanovic plans to gain more momentum on the project through a Kickstarter campaign. Her next endeavor will be swimwear for those with mobility issues. With more clothing lines offering adaptive fashion, the long-overlooked market could gain some traction.