Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organic
Pet
Pets get the luxury treatment with home-made, freshly prepared meals.
4.6
Trend score
Trend
What is the Organic Pet trend?
Organic Pet: Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support ongoing health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives.
Insight
The consumer insight behind the Organic Pet trend
The growth of the pet care industry has come with more consumers owning pets, as well as those same consumers spending more time away from the home as they balance their responsibilities. The guilt associated with leaving pets for longer periods of time has resulted in pet owners taking more consideration in their purchase decisions–things like food, toys and security are all enhanced as try to raise their pets' quality of life.
Trend themes
Themes within the Organic Pet trend
Three behaviours holding the trend together01
Organic pet food
Brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives.
02
Personalized, gourmet meal plans
Pet parents are looking for high-quality "humanized" pet food made without filler ingredients, by-products or artificial additives.
03
In-store pet food kitchens
Pet retailers are taking a stand against artificial ingredients by removing food and treats for pets that are made with artificial colors, flavors and preservatives.
Industry implications
What the Organic Pet trend means for industry
Where the trend changes the playbookFor
Pet food manufacturing
Manufacturers can focus on incorporating fresh, organic, and personalized options into their product lines.
For
Retail industry
Retailers can explore the potential of in-store food kitchens and create a better in-store experience for customers.
For
Health and wellness industry
Businesses in this industry can collaborate with pet food manufacturers and retailers to promote healthier pet food options and incorporate them into overall healthy lifestyle choices.
Workshop question
How can you appease a growing consumer desire for more all-inclusive health and wellness solutions?
Trend signals
Trend signals for Organic Pet
Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%.
Popularity64%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Organic Pet trend
4 featured examples from Sep 6, 2018 to May 10, 2019CategoryLifestyle
In-Store Pet Food Kitchens
Petco's Pet Food Kitchen Shares Fresh, Human-Grade Meals Daily
The pet food industry can explore disruptive innovation by incorporating fresh, human-grade meals and transparent food preparation methods in their offerings.
CategoryLifestyle
Sous-Vide Dog Food
'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food
Opportunity: The pet food industry can embrace the demand for high-quality, human-grade pet food made with fresh, whole food ingredients.
CategoryLifestyle
Home-Cooked Dog Food Subscriptions
Butternut Box Offers Gourmet Treats for the Furry Companion
Pet food businesses can capitalize on the trend of delivering home-cooked pet food to pet owners by offering personalized, fresh, and grain-free meal plans directly to their doors…
CategoryLifestyle
Organic Fresh Pet Foods
The Grateful Dog Creates Well Balanced Meals with Nutritious Ingredients
Opportunity for pet food manufacturers to develop and produce organic, fresh pet food with premium ingredients.
