Organic Pet

Pets get the luxury treatment with home-made, freshly prepared meals

Implications - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support on-going health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives. From dedicated in-store kitchens to organic monthly subscriptions, these services speak to the growing emphasis around healthy lifestyles, even among companions likes pets.

Workshop Question - How can you appease a growing consumer desire for more all-inclusive health and wellness solutions?
SCORE 7.2
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18,903 Total Clicks
Sep 18 - May 19
Fresh and Warm
LifestylePets
Featured Examples
Sous-Vide Dog Food - 'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food
SCORE 6
This Year and Warm 596 Clicks Pub: Oct 30, 18
Sous-Vide Dog Food
'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food
Grocery Pup sets itself apart by sharing all-natural, homemade, human-grade dog food with consumers. While the Austin-based start-up delivers these meals throughout Texas, it is now also introducing... [More]
Home-Cooked Dog Food Subscriptions - Butternut Box Offers Gourmet Treats for the Furry Companion
SCORE 6.4
This Year and Warm 990 Clicks Pub: Sep 11, 18
Home-Cooked Dog Food Subscriptions
Butternut Box Offers Gourmet Treats for the Furry Companion
Butternut Box’s home-cooked dog food is both really convenient for the consumer and an unparallel gourmet treat for pets. Each meal plan is personalized to the taste preference of the furry... [More]
In-Store Pet Food Kitchens - Petco's Pet Food Kitchen Shares Fresh, Human-Grade Meals Daily
SCORE 7.7
This Month and Hot 348 Clicks Pub: May 10, 19
In-Store Pet Food Kitchens
Petco's Pet Food Kitchen Shares Fresh, Human-Grade Meals Daily
At its flagship store in New York’s Union Square, Petco is now introducing its first-ever in-store pet food kitchen, which will offer up freshly prepared, human-grade pet food on a daily basis.... [More]
Organic Fresh Pet Foods - The Grateful Dog Creates Well Balanced Meals with Nutritious Ingredients
SCORE 5
This Year and Average 588 Clicks Pub: Sep 6, 18
Organic Fresh Pet Foods
The Grateful Dog Creates Well Balanced Meals with Nutritious Ingredients
The Grateful Dog is a pet food label started by two friends Rachel and Sandee who grew up with pets and understand the bond that an owner and pet share. The duo got to thinking about what components... [More]
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