Post-Influencer Authenticity

Instagram marketing evolves with subversive, unmanufactured content

Implications - As consumer expectations regarding branded content evolve, smart brands and tastemakers are endeavoring new, more authentic ways to maintain a presence on Instagram with a specific focus on subverting the highly manufactured and often superficial themes pushed by influencers with audiences large and small. This progression speaks to the need for brands to escape the trap of now conventional influencer marketing, especially on Instagram, in order to connect with consumers in a more meaningful, authentic way.

Workshop Question - How can your brand create a forward-facing social media presence that prioritizes the subversion of manufactured imagery in the name of sparking more authentic customer connections?
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115,188 Total Clicks
Aug 18 - May 19
This Month and Warm
MarketingSocial Media
Featured Examples
Mock Influencer Fashion Campaigns - The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
SCORE 7
This Year and Warm 1,308 Clicks Pub: Aug 17, 18
Mock Influencer Fashion Campaigns
The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
The fashion industry today heavily rely on social media marketing and influencers to remain at the forefront of consumers’ minds and the Juicy Couture Fall 2018 advertising campaign pokes fun... [More]
Juxtaposed Beauty Profiles - Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
SCORE 7.7
This Year and Hot 1,301 Clicks Pub: Jan 29, 19
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
Famed MAC Makeup artist Terry Barber is the creative force behind the widely popular @terrybarberonbeauty Instagram account. The conceptual account highlights bold beauty looks that are photoshopped... [More]
Art History-Inspired Beauty Accounts - The Gucci Beauty Instagram Boasts Artful Inspiration Images
SCORE 7.5
This Quarter and Warm 871 Clicks Pub: Apr 3, 19
Art History-Inspired Beauty Accounts
The Gucci Beauty Instagram Boasts Artful Inspiration Images
The Gucci Beauty Instagram launched last September with a feed of striking artwork that served as the visual inspiration behind the brand’s premium products and overall aesthetic. Featuring... [More]
Anti-Influencer Fashion Campaigns - Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
SCORE 7.5
This Year and Warm 547 Clicks Pub: Feb 5, 19
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
Effective influencer marketing can be lucrative but in a world where consumers are more informed than ever, Diesel is choosing to celebrate followers rather than influencers as part of its ‘Be... [More]
Hidden Social Media Likes - Instagram's New Experiment Tests Hidden Likes on Posts
SCORE 6.6
This Quarter and Warm 279 Clicks Pub: May 3, 19
Hidden Social Media Likes
Instagram's New Experiment Tests Hidden Likes on Posts
Instagram announced this week that it is testing a new hidden likes feature that will conceal the number of likes an image or video receives. Hidden likes will only affect Canadian users on their... [More]
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