Social Media Story Books

Insta Novels is a New Medium to Bring Literature to the Modern Masses

Social media may one day overtake literature but the New York Public Library is hoping to strike a balance between both mediums in its new reimagining of Instagram Stories, known as Insta Novels. Available on the library's Instagram account, with the first piece of literature introduced will be 'Adventures in Wonderland' by Lewis Carroll. Accompanying the novel will be a collection of illustrations done by established designer Magoz. Future works featured on Insta Novels will include 'The Yellow Wallpaper' by Charlotte Perkins Gilman with illustrations by Buck, and 'The Metamorphosis' by Franz Kafka with illustrations by César Pelizer.

When creating the concept for Insta Novels the New York Public Library worked with advertising and creative agency, Mother in New York. The decision to work with Mother in New York was decided as this company was just as adamant about preserving literature by leveraging social technology.

Insta Novels
Using Instagram Stories to bring literature to a wider audience.
Social Media Storytelling
Blending social media platforms with traditional storytelling.
Digital Illustrations
Utilizing digital art to enhance the reading experience.

Who This Affects Most

Publishing
Opportunity for publishers to explore new digital storytelling formats.
Social Media
Potential for social media platforms to expand their reach with literary content.
Art and Design
Collaboration between illustrators and writers for innovative storytelling experiences.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 42%
Freshness 8%

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