What is the trend of antioxidant-packed smoothies?

Disruptive innovation opportunity: Develop new blends using unique and nutrient-rich ingredients to create healthier smoothie alternatives.

What is the trend of instagram-worthy beverages?

Disruptive innovation opportunity: Design visually captivating smoothies that are photogenic and shareable for social media marketing purposes.

What is the trend of superfruit smoothie varieties?

Disruptive innovation opportunity: Explore different combinations of superfruits to create unique flavor profiles that cater to health-conscious consumers.

What are the implications for the smoothie industry industry?

Disruptive innovation opportunity: Incorporate dragon fruit and other superfruits into smoothie menus to attract health-conscious consumers.

What are the implications for the food and beverage industry industry?

Disruptive innovation opportunity: Develop innovative smoothie products using organic and antioxidant-rich ingredients to tap into the growing wellness trends.

What are the implications for the social media marketing industry industry?

Disruptive innovation opportunity: Create visually appealing smoothie campaigns to capture the attention of Instagram and social media users.

Photo-Worthy Pitaya Smoothies : dragon fruit smoothies

Exotically Flavored Smoothie Bowls Image 1

Smoothie King Launched an All-Pink Trio of Dragon Fruit Smoothies

Laura McQuarrie — April 29, 2019 — Lifestyle

References: planetsmoothie & prnewswire

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For a limited time this spring and summer, Planet Smoothie is introducing a three bright pink, antioxidant-packed dragon fruit smoothies. The Instagram-worthy blended beverages are packed with superfruits and other nourishing ingredients that put a refreshing spin on summer smoothies. While the Berry Dragon Fruit Breeze combines an almond milk base with açaí, strawberries, raspberries and pineapple, Dragon Fruit Lemon Splash offers a sweet and tart balance of lemonade, strawberries, and pineapple. The all-new dragon fruit smoothies also includes the PB Dragon Fruit Riptide, which is a hearty combination of bananas, peanut butter, strawberries, chia seeds, whole grain oats and no-sugar-added frozen yogurt.

All of the photo-worthy pink smoothies are made with organic and antioxidant-rich dragon fruit, which is not only flavorful and aesthetically pleasing but packed with nutrients too.

Trend Themes

Antioxidant-packed Smoothies — Disruptive innovation opportunity: Develop new blends using unique and nutrient-rich ingredients to create healthier smoothie alternatives.
Instagram-worthy Beverages — Disruptive innovation opportunity: Design visually captivating smoothies that are photogenic and shareable for social media marketing purposes.
Superfruit Smoothie Varieties — Disruptive innovation opportunity: Explore different combinations of superfruits to create unique flavor profiles that cater to health-conscious consumers.

Industry Implications

Smoothie Industry — Disruptive innovation opportunity: Incorporate dragon fruit and other superfruits into smoothie menus to attract health-conscious consumers.
Food and Beverage Industry — Disruptive innovation opportunity: Develop innovative smoothie products using organic and antioxidant-rich ingredients to tap into the growing wellness trends.
Social Media Marketing Industry — Disruptive innovation opportunity: Create visually appealing smoothie campaigns to capture the attention of Instagram and social media users.

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