For a limited time this spring and summer, Planet Smoothie is introducing a three bright pink, antioxidant-packed dragon fruit smoothies. The Instagram-worthy blended beverages are packed with superfruits and other nourishing ingredients that put a refreshing spin on summer smoothies. While the Berry Dragon Fruit Breeze combines an almond milk base with açaí, strawberries, raspberries and pineapple, Dragon Fruit Lemon Splash offers a sweet and tart balance of lemonade, strawberries, and pineapple. The all-new dragon fruit smoothies also includes the PB Dragon Fruit Riptide, which is a hearty combination of bananas, peanut butter, strawberries, chia seeds, whole grain oats and no-sugar-added frozen yogurt.
All of the photo-worthy pink smoothies are made with organic and antioxidant-rich dragon fruit, which is not only flavorful and aesthetically pleasing but packed with nutrients too.
Why This Trend Is Growing
- Antioxidant-packed Smoothies
- Disruptive innovation opportunity: Develop new blends using unique and nutrient-rich ingredients to create healthier smoothie alternatives.
- Instagram-worthy Beverages
- Disruptive innovation opportunity: Design visually captivating smoothies that are photogenic and shareable for social media marketing purposes.
- Superfruit Smoothie Varieties
- Disruptive innovation opportunity: Explore different combinations of superfruits to create unique flavor profiles that cater to health-conscious consumers.
Industries Being Reshaped
- Smoothie Industry
- Disruptive innovation opportunity: Incorporate dragon fruit and other superfruits into smoothie menus to attract health-conscious consumers.
- Food and Beverage Industry
- Disruptive innovation opportunity: Develop innovative smoothie products using organic and antioxidant-rich ingredients to tap into the growing wellness trends.
- Social Media Marketing Industry
- Disruptive innovation opportunity: Create visually appealing smoothie campaigns to capture the attention of Instagram and social media users.
