For Dos Equis' latest campaign, the drink brand launched the SOS Response Vehicle, encouraging consumer to party according to social distancing guidelines put in place due to COVID-19. The pandemic has reulted in consumers coming up with creative ways to engage with their friends and family, without risking anyone's health. Since the summer, Dos Equis has been releasing humorous items, like a six-foot cooler, to help people maintain a safe distance.
Now, the brand has launched the SOS Response Vehicle, is driving around town with the mission to 'Save Our Saturdays.' It's essentially advertising a safe tailgating party and arrives with the six-foot cooler, and a portable grill that can transform into a game of corn hole.
Image Credit: Dos Equis