Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Insight - For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers.
Insight - For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
Trend Themes
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Personalized AR Experiences — Augmented customization is the trend of enhancing customer experience further with the adoption of personalized augmented reality experiences. Brands create moments specific to the people viewing them to enhance loyalty and consumer trust.
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Ar-powered Personalization — Personalization being enabled by AR is the trend observed as brands and individuals shift to favor the new functionality for entertainment or marketing purposes.
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AR Technology in Retail — The adoption of AR in retail is the trend observed, providing a cutting-edge retail experience centered around personalization, customization and AR try-ons.
Industry Implications
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Retail — The retail industry can benefit from offering interactive AR-powered try-ons for a more personalized experience, enhancing consumer loyalty and trust while providing an elevated shopping experience.
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Logistics — The logistics industry can embrace the AR trend by offering personalized package experiences that allow individuals to momentously bridge the distance between each other.
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E-commerce — The e-commerce industry can benefit from offering AR-powered visualization tools that provide consumers with size visualization features and personalized body models, that make online shopping more immersive.
