Category
Business
Category Mashups
Trend cluster
Category
Augmented
Customization
Brands customize AR experiences in order to better connect with consumers.
5.1
Trend score
Trend
What is the Augmented Customization trend?
Augmented Customization: The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Insight
The consumer insight behind the Augmented Customization trend
For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers.
Trend themes
Themes within the Augmented Customization trend
Three behaviours holding the trend together01
Personalized AR Experiences
Augmented customization is the trend of enhancing customer experience further with the adoption of personalized augmented reality experiences. Brands create moments specific to the people viewing them to enhance loyalty and consumer trust.
02
AR-Powered Personalization
Personalization being enabled by AR is the trend observed as brands and individuals shift to favor the new functionality for entertainment or marketing purposes.
03
AR Technology in Retail
The adoption of AR in retail is the trend observed, providing a cutting-edge retail experience centered around personalization, customization and AR try-ons.
Industry implications
What the Augmented Customization trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can benefit from offering interactive AR-powered try-ons for a more personalized experience, enhancing consumer loyalty and trust while providing an elevated shopping experience.
For
Logistics
The logistics industry can embrace the AR trend by offering personalized package experiences that allow individuals to momentously bridge the distance between each other.
For
E-commerce
The e-commerce industry can benefit from offering AR-powered visualization tools that provide consumers with size visualization features and personalized body models, that make online shopping more immersive.
Workshop question
How could your brand adopt personalized AR experiences in your customer's purchase journey?
Trend signals
Trend signals for Augmented Customization
Trend score 5.1 out of 10, from popularity 82%, activity 64%, freshness 9%.
Popularity82%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Customization trend
7 featured examples from Dec 20, 2017 to Oct 4, 2019CategoryBusiness
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The luxury retail industry can leverage augmented reality and clienteling tools to provide premium personalized experiences to its affluent customer base.
CategoryTech
AR Sneaker Try-Ons
GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles
The e-commerce industry can benefit from the augmented reality try-on feature by attracting more customers, reducing returns, and enhancing the purchasing experience with virtual…
CategoryTech
Personalized AR Avatar Platforms
'Fable' Lets Users Create Custom Avatars for Use in AR
Social media platforms can utilize personalized AR avatars to enhance user experience and engagement with their app.
CategoryBusiness
AR Wholesale Retailer Apps
The Overstock Mobile App Makes Discount Shopping More Immersive
Retailers can leverage augmented reality and streamlined checkout features in their mobile apps to attract and engage customers, resulting in a more immersive and convenient shopp…
CategoryTech
AR Fitting Room Software
Avametric Specializes in App Development and Virtual E-Commerce Services
Disruptive innovation opportunity: Implement AR fitting rooms and e-commerce try on tools to revolutionize the way customers shop for clothes online.
CategoryArt & Design
AR-Powered Personalized Packages
Hermes Adds a Heart-Warming Customization Feature to Its Delivery
Innovative solutions to improve customer experience and build stronger connections with recipients.
CategoryTech
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Integrating augmented reality into greeting cards presents a disruptive innovation opportunity for the industry to enhance customer experiences.
