Augmented Customization

Brands customize AR experiences in order to better connect with consumers

Implications - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.

Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
113,826 Total Clicks
Dec 17 - May 19
Fresh and Average
TechMarketingBusiness
Featured Examples
AR Fashion Flagships - The Chanel Paris Store Supports Personalized Shopping Experiences with AR
SCORE 8
This Year and Hot 1,403 Clicks Pub: Nov 27, 18
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the... [More]
Personalized AR Avatar Platforms - 'Fable' Lets Users Create Custom Avatars for Use in AR
SCORE 6.3
Warm 448 Clicks Pub: Mar 15, 18
Personalized AR Avatar Platforms
'Fable' Lets Users Create Custom Avatars for Use in AR
The ‘Fable’ app has been developed as a way for users to create customized avatars that are perfectly personalized to their likeness for use in augmented reality (AR) videos and even on... [More]
AR Fitting Room Software - Avametric Specializes in App Development and Virtual E-Commerce Services
SCORE 7.1
This Year and Warm 761 Clicks Pub: Nov 12, 18
AR Fitting Room Software
Avametric Specializes in App Development and Virtual E-Commerce Services
Fusing the worlds of fashion, computer science and visual effects, tech startup Avametric is behind the world’s first augmented reality FittingRoom app. The iOS app lets users create a “... [More]
AR-Powered Personalized Packages - Hermes Adds a Heart-Warming Customization Feature to Its Delivery
SCORE 5.9
This Month and Warm 53 Clicks Pub: May 21, 19
AR-Powered Personalized Packages
Hermes Adds a Heart-Warming Customization Feature to Its Delivery
Hermes—a European delivery company, has taken it upon itself to create a meaningful and personalized package experience for its users that has the potential to motivate an emotional response... [More]
AR Get-Well Cards - Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
SCORE 3
Mild 152 Clicks Pub: Dec 20, 17
AR Get-Well Cards
Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital
Children who must spend the holidays in the hospital are not often treated to presents and some of the other parts of the season that consumers most look forward to, and in acknowledgement of this,... [More]
Quantcast