The 'Fable' app has been developed as a way for users to create customized avatars that are perfectly personalized to their likeness for use in augmented reality (AR) videos and even on social media.
The app works by scanning the person and rendering a 3D avatar that is produced with the data that you have captured. This can then be used to create AR videos wherever you are that can be shared on social media or for implementation into a wide range of different interfaces.
The 'Fable' app identifies the increased focus on AR technology and solutions as brands and individuals shift to favor the new functionality for entertainment or marketing purposes. The app shows distinct potential for business use to let consumers create customized animations that are centered on personalization.