Hissho Sushi and Franks RedHot teamed up to create a new and never-before-tasted sushi roll called the Franks RedHot Crunchy Buffalo Chicken Roll. Inspired by America's love of football and buffalo chicken, the spicy sushi roll was created for tailgating or at-home enjoyment. The eight-piece roll mashes up a beloved American sauce with Japanese cuisine and promises an elevated experience with grilled chicken, cream cheese, avocado and crisp carrots rolled into rice and nori, all of which is topped with pieces of crunchy fried onions. The sushi rolls are topped off with a combination of Frank's RedHot, Japanese BBQ sauce, spicy mayo and a dash of Frank's RedHot seasoning.
Fortunately for sushi fans, the Franks RedHot Crunchy Buffalo Chicken Roll can be found at more than 1,000 locations across the country, including grocery stores, hospitals and airports.
What's Driving This Trend
- Spicy Fusion Cuisine
- There is a growing demand for fusing different flavors and spices in traditional dishes to elevate and offer new experiences to consumers.
- Collaborative Product Development
- Partnerships between well-established brands from different industries create new and unique food experiences that attract more customers.
- Tailgating-inspired Food
- Dishes inspired by popular American traditions like tailgating provide opportunities to introduce new food experiences to different cultures around the world.
Who This Affects Most
- Food Service and Hospitality
- These industries can create new menu offerings by experimenting with fusion cuisine to capture a larger market share and appeal to customers’ evolving tastes and preferences.
- Grocery Retail
- Retailers can leverage partnerships between two well-known brands in different industries to offer exclusive products and increase foot traffic and sales.
- Airport Retail
- Airports are ideal locations for introducing tailgating-inspired food products as travelers are often seeking convenient and unique food offerings to enjoy while on-the-go.
