Tilting Point recently announced that it has purchased Gondola, which is a company that works on in-game optimization. Specifically, Gondola does this by increasing in-game offers and video ads in games. Tilting Point is an organization that generally looks to increase user acquisition for mobile games. This is mostly accomplished with AI tools, that were built to attract more users to a mobile platform. However, this recent acquisition could help the company monetize the users it does acquire.
The exact terms of the acquisition were not made public. As a part of the deal, André Cohen, the Gondola CTO will become part of Tilting Point as the head of data science, and the co-founder and CEO Niklas Herriger will be involved in the organization as an executive advisor.
Image Credit: Tilting Point