For the 2021 Super Bowl, Bud Light premiered its Bud Light Legends ad spot, featuring Grammy-nominated artist Post Malone, along with Cedric the Entertainer, the Bud Light Knight, and many others.
The 60-second spot begins in a grocery store, where shoppers look in the fridge for a pack of Bud Light, only to realize it's completely empty. Viewers are transported to the scene of a fallen Bud Light truck, where packs of beer are strewn about the highway. Luckily, Post Malone and the other Bud Light Legends appear in a nearby forest to rescue to day, turning the truck upright, filling it with beer, and getting it onto store shelves so that shoppers can enjoy it while they watch the game.
Image Credit: Bud Light
What Makes This Trend Stand Out
- Beer Delivery Ads
- Opportunities for disruptive innovation that incorporates delivery technology in beer advertisements.
- Celebrity-driven Ads
- Opportunities for disruptive innovation that utilizes celebrity endorsements and collaborations in beer advertising campaigns.
- Engaging Storytelling Ads
- Opportunities for disruptive innovation that utilizes engaging storytelling to appeal to consumers and drive sales in the beer industry.
Sectors Adopting This
- Alcohol and Beverage Industry
- Opportunities for disruptive innovation within the alcohol industry to create engaging and effective advertising campaigns.
- Delivery and Logistics Industry
- Opportunities for disruptive innovation within the delivery and logistics industry to create more efficient beer delivery systems.
- Entertainment and Celebrity Industry
- Opportunities for disruptive innovation within the entertainment and celebrity industry to create unique and engaging collaborations with brands in the beer industry.
