Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ramen
Fusion
New ramen cup flavors offer convenient fusion cuisine experiences.
2.2
Trend score
Trend
What is the Ramen Fusion trend?
Ramen Fusion: With convenience and flavor experience still a top priority for a majority of consumers, noodle brands are expanding on the ubiquitous nature of ramen cups with new flavors inspired by a range of international cuisines.
Insight
The consumer insight behind the Ramen Fusion trend
As viral food videos push the limit in terms of fusion cuisine, consumers are increasingly looking for ways to experiment with crossover culinary experiences in their own ways. Not necessarily wanting to go as far as 5-star restaurants to experiment with flavors, consumers seek out more accessible packaged options that fulfill similar fusion features without breaking the budget.
Trend themes
Themes within the Ramen Fusion trend
Three behaviours holding the trend together01
Flavor Fusion
As viral food trends are quickly spread, consumers look for ways to experiment with crossover culinary experiences in their own way without breaking their budget.
02
Gourmet Instant Noodles
Instant noodles are being redefined with a new wave of products that experiment with gourmet flavors and unexpected add-ins.
03
Global Cuisine Inspiration
Packaged instant noodle brands are bringing a range of international cuisines inspired flavors to their product lines.
Industry implications
What the Ramen Fusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food industry can innovate by creating more fusion flavors and instant noodle products that provide exciting experiences to the consumers.
For
Packaging Industry
With the need to stand out on shelves, brands can work with packaging experts to create bold and natural packaging schemes that can reflect their product's flavors.
For
Sustainability Industry
With increasing consumer awareness about sustainability, brands can innovate by creating healthier, flavorful and sustainably sourced meal options.
Workshop question
What new areas of inspiration can your brand look to in order to capitalize on the consumer exposure to experimentally driven viral food videos?
Trend signals
Trend signals for Ramen Fusion
Trend score 2.2 out of 10, from popularity 27%, activity 29%, freshness 8%.
Popularity27%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ramen Fusion trend
4 featured examples from Sep 20, 2018 to Jun 3, 2019CategoryLifestyle
Lasagna-Flavored Noodle Cups
Nissin's Newest Instant Ramen Cup Channels a Classic Italian Dish
The food industry can explore new flavor combinations and fusion cuisine to create innovative and unique instant noodle products.
CategoryLifestyle
Globally Inspired Noodle Cups
Lotus Foods' Rice Ramen Noodles Come in Flavors Like Masala Curry
Opportunity for innovation in creating on-the-go meals that cater to diverse palates but are still healthy and convenient.
CategoryLifestyle
International Flavor-Inspired Instant Noodles
The Pot Noodle Asian Street Style Noodles are Tasty
The development of international flavor-inspired instant noodles demonstrates the potential for innovation in the food and beverage industry by expanding the range of convenient m…
CategoryLifestyle
Mexican Taco-Flavored Instant Noodles
The New Cup Noodles Big Flavor Channels Mexican Cuisine
Opportunity for the food and beverage industry to include more ethnic diversity in their products and embrace unique and new flavors to remain competitive and capture market share.
