Nissin's Newest Instant Ramen Cup Channels a Classic Italian Dish
Laura McQuarrie — March 8, 2019 — Lifestyle
References: nissin & japantimes.co.jp
Nissin Big Cup Noodles puts an unconventional take on the classic instant ramen cup with experimental flavors like chicken nuggets and pizza or meals that feature 10 times more meat than usual. Now, Nissin is adding to this inventive line of instant noodle products with a lasagna-flavored variety.
The Italian-inspired cup of noodles takes inspiration from a classic dish and offers a mix of cheese and meat sauce. As such, the product is more like a spaghetti and meatball meal than the classic Japanese ramen dish.
Instant ramen noodles were once seen as an inexpensive yet comforting low-quality meal but the category is being entirely reinvented with a new wave of products that are unafraid to experiment with gourmet flavors and unexpected add-ins.
The Italian-inspired cup of noodles takes inspiration from a classic dish and offers a mix of cheese and meat sauce. As such, the product is more like a spaghetti and meatball meal than the classic Japanese ramen dish.
Instant ramen noodles were once seen as an inexpensive yet comforting low-quality meal but the category is being entirely reinvented with a new wave of products that are unafraid to experiment with gourmet flavors and unexpected add-ins.
Trend Themes
1. Experimental Flavors - Creating unique and unexpected flavor combinations in instant noodle products provides an opportunity for disruptive innovation in the food industry.
2. Italian-inspired Instant Noodles - Infusing classic Italian flavors into instant noodle cups opens up a market for innovative fusion cuisine products.
3. Reinvention of Instant Ramen - Transforming the perception of instant ramen from a low-quality meal to a gourmet and indulgent experience presents opportunities for disruptive innovation in the food industry.
Industry Implications
1. Food and Beverage - The food industry can explore new flavor combinations and fusion cuisine to create innovative and unique instant noodle products.
2. Culinary Innovation - The culinary industry can embrace experimentation with flavors and ingredients to develop creative and unconventional instant noodle options.
3. Convenience Foods - The convenience food industry can reimagine traditional dishes in a quick and easy format, catering to busy consumers looking for flavorful meals on-the-go.
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