Category
Fashion
Scaled Restraint
Trend cluster
Category
Quartz
Masking
Skincare brands infuse quartz into their masking products.
2.8
Trend score
Trend
What is the Quartz Masking trend?
Quartz Masking: With the rising popularity of healing crystals has come the incorporation of quartz into cosmetic brands’ skin-masking products. These items offer enhanced impact for their range of benefits, and appeal to consumers who are approaching their health in well-rounded, wellness-focused forms.
Insight
The consumer insight behind the Quartz Masking trend
The “New Age” resurgence has prompted an increased demand for traditional beauty remedies. The interest in mysticism has been fueled by celebrity endorsements and appeals to Millennials and Gen Z consumers who connect the traditional products with well-being and self-care.
Trend themes
Themes within the Quartz Masking trend
Three behaviours holding the trend together01
Crystal Infused Products
The resurgence of interest in mysticism has led to the creation of crystal infused beauty and skincare products.
02
Targeted Skincare Solutions
Consumers are seeking specific solutions for their skincare woes, leading to a surge in targeted skincare products like single-use face patches.
03
Wellness-Focused Beauty
Increasingly, consumers look for beauty and skincare solutions that promote wellness, self-care, and mindfulness.
Industry implications
What the Quartz Masking trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The Beauty and Skincare industry can leverage crystal infused products, targeted skincare solutions, and wellness-focused beauty for product innovation.
For
Personal Care
Personal care industry can use the trend of crystal infused products to develop new product offerings that target specific areas of the body like face masks.
For
Consumer Goods
Consumer goods companies can leverage this trend by offering targeted, luxury products that incorporate crystal infused ingredients in their formulation.
Workshop question
How could your brand take inspiration from the wellness craze?
Trend signals
Trend signals for Quartz Masking
Trend score 2.8 out of 10, from popularity 37%, activity 39%, freshness 8%.
Popularity37%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Quartz Masking trend
4 featured examples from Jun 7, 2017 to Nov 20, 2018CategoryFashion
Quartz-Infused Face Masks
Poppy & Someday's Rose Quartz Beauty Mask Cleanses and Restores
Companies in the beauty and skincare industry can explore incorporating crystal-infused products into their offerings for potential health, beauty, and self-care benefits.
CategoryFashion
Skin-Treating Body Masks
The Brazilian Bod Buff Product is a Scrub and Mask in One Product
Innovating new skincare products that combine exfoliation and detoxification benefits.
CategoryFashion
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
The beauty and skincare industry can explore the integration of crystal elements into their products to tap into the growing interest in crystal-infused skincare.
CategoryFashion
Purifying 5-Step Facials
Gemstone Organics' Facial Kit Includes Crystal-Infused Skincare Products
The beauty industry can tap into the trend of crystal-infused skincare products and all-in-one facial kits while incorporating sustainability and mindfulness in sourcing ingredien…
