Skincare brands infuse quartz into their masking products
Trend - With the rising popularity of healing crystals has come the incorporation of quartz into cosmetic brands’ skin-masking products. These items offer enhanced impact for their range of benefits, and appeal to consumers who are approaching their health in well-rounded, wellness-focused forms.
Insight - The “New Age” resurgence has prompted an increased demand for traditional beauty remedies. The interest in mysticism has been fueled by celebrity endorsements and appeals to Millennials and Gen Z consumers who connect the traditional products with well-being and self-care.
Insight - The “New Age” resurgence has prompted an increased demand for traditional beauty remedies. The interest in mysticism has been fueled by celebrity endorsements and appeals to Millennials and Gen Z consumers who connect the traditional products with well-being and self-care.
Workshop Question - How could your brand take inspiration from the wellness craze?
Trend Themes
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Crystal Infused Products — The resurgence of interest in mysticism has led to the creation of crystal infused beauty and skincare products.
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Targeted Skincare Solutions — Consumers are seeking specific solutions for their skincare woes, leading to a surge in targeted skincare products like single-use face patches.
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Wellness-focused Beauty — Increasingly, consumers look for beauty and skincare solutions that promote wellness, self-care, and mindfulness.
Industry Implications
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Beauty and Skincare — The Beauty and Skincare industry can leverage crystal infused products, targeted skincare solutions, and wellness-focused beauty for product innovation.
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Personal Care — Personal care industry can use the trend of crystal infused products to develop new product offerings that target specific areas of the body like face masks.
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Consumer Goods — Consumer goods companies can leverage this trend by offering targeted, luxury products that incorporate crystal infused ingredients in their formulation.
