Focused Beverage

Beverage brands market their products’ ability to enhance focus

Implications - Brands within the beverage space are elevating their marketing strategies by promising enhanced focus in the products they offer. By prioritizing mental focus in healthy beverages, brands are able to cater to professional consumers concerned with maintaining effective but wellness-minded daily rituals.

Workshop Question - How could your brand prioritize the wellness craze?
SCORE 5.8
Popularity
Activity
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Megatrends
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18,268 Total Clicks
Apr 19 - Jun 19
Just New and Mild
LifestyleHealth
Featured Examples
Focus-Boosting Sparkling Beverages - Naturally Caffeinated Pep Talk is Equivalent to a Small Coffee
SCORE 7.7
This Month and Hot 318 Clicks Pub: May 28, 19
Focus-Boosting Sparkling Beverages
Naturally Caffeinated Pep Talk is Equivalent to a Small Coffee
Health-conscious consumers who are looking to avoid sugary sodas are instead turning to sparkling beverages that are flavorful and packed with just as much texture—Pep Talk sets itself apart as a... [More]
Stress-Relieving Shot Beverages - Nerv Shots are Health-Centric Drinks Designed to be On-The-Go
SCORE 5.8
This Quarter and Warm 108 Clicks Pub: Apr 10, 19
Stress-Relieving Shot Beverages
Nerv Shots are Health-Centric Drinks Designed to be On-The-Go
Dr. Michael Jiang is a young neuroscientist and the brainchild behind the Nerv Shots. It is a small drink designed to fit into the on-the-go lifestyle to manage focus and suppress feelings of stress... [More]
Functional Sparkling Tonics - UbU Boasts Unique Flavors & Antioxidants, Probiotics & Electrolytes
SCORE 4.8
This Week and Average 31 Clicks Pub: Jun 1, 19
Functional Sparkling Tonics
UbU Boasts Unique Flavors & Antioxidants, Probiotics & Electrolytes
Health-conscious consumers are turning to flavorful and texture-rich soda alternatives like sparkling beverages, including sparkling tonics like UbU that boost the body with more than hydration. The... [More]
Performance-Boosting Beet Juices - Juice Performer's Beverages Support Increased Stamina & Strength
SCORE 4
This Quarter and Mild 60 Clicks Pub: Apr 23, 19
Performance-Boosting Beet Juices
Juice Performer's Beverages Support Increased Stamina & Strength
Beet juices are known to be powerfully cleansing for the liver, as well as useful for improving blood flow, lowering blood pressure and much more. Juice Performer sets itself apart by sharing... [More]
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