Category
Tech
Delegated Interfaces
Trend cluster
Category
Connected
Listening
Voice assistants are becoming accessible through headphones.
3.6
Trend score
Trend
What is the Connected Listening trend?
Connected Listening: While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Insight
The consumer insight behind the Connected Listening trend
As convenience culture continues to persist, consumers are increasingly looking for new and novel ways to experience everyday tasks, even tasks that are already technology-oriented. Hoping to streamline areas like voice technology even further, consumers tap products and solutions that fill the gaps and create more holistically connected experiences.
Trend themes
Themes within the Connected Listening trend
Three behaviours holding the trend together01
Voice-Integrated Headphones
Consumers are demanding voice-integrated technology in their headphones to create more accessibility and streamline overall usage for a better experience.
02
Convenient and Hands-Free
As convenience culture persists, consumers are seeking novel ways to experience everyday tasks with headphones that offer voice assistants and easy-to-use functionalities.
03
Advanced Audio and Noise Cancellation
Consumers are looking for headphones that provide enhanced multimedia experiences through noise cancellation, advanced metrics tracking, and touch interface functionalities.
Industry implications
What the Connected Listening trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry can leverage the demand for voice assistant technology, noise cancellation, and advanced metrics tracking to produce innovative headphones.
For
Fitness
The fitness industry can look to develop headphones with advanced tracking technologies that can provide users with workout metrics like cadence to enhance their performances.
For
Audio
The audio industry can collaborate with the technology industry to create high-end headphones that have advanced noise canceling technology and provide clear, crisp audio.
Workshop question
Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
Trend signals
Trend signals for Connected Listening
Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%.
Popularity50%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Listening trend
4 featured examples from Jan 31, 2018 to May 28, 2019CategoryTech
Stylish Voice Assistant Headphones
The Bang & Olufsen Beoplay H9 Connects to Google Assistant
Opportunity for consumer electronics companies to incorporate voice assistant functionality and advanced noise cancellation technology into their products.
CategoryTech
Voice Assistant-Connected Headphones
The Jabra Elite Active 65t Earbuds Track Your Workouts
Companies in the consumer electronics industry can create more advanced wireless headphones and earbuds, incorporating voice assistant technology and workout tracking features.
CategoryTech
Voice-Controlled Wireless Earbuds
The Apple Airpods 2.0 Integrate Voice-Activated Siri Access
The consumer electronics industry benefits from the trend of voice-controlled wireless earbuds by creating innovative products that cater to the demand for seamless integration an…
CategoryTech
Interference-Blocking Headphones
The Master & Dynamic MW65 Headphones Promise Advanced Audio
Companies can disrupt the market by incorporating noise canceling technology into existing headphone models and creating new designs with improved noise blocking capabilities.
